Act now! Your competitors are growing internationally!
With 88% of internet users now based outside the US, it is no surprise that more and more organizations are looking to overseas markets to grow their business and generate revenue. Whatever your industry, it is likely that at least some of your competitors have already made that leap into the international space, potentially leaving […]
Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]
Google Hreflang, Yandex And International Analytics: Highlights From ISS Seattle
The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of topics discussed and tips shared: Hreflang can now be added to XML Site maps This […]
Bang! The Global Collision Of Social, Local And Mobile
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I asked him a few questions […]
10 things international web marketers need to know
….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in multinational web marketing should know – and that can be found at ISS @ SMX […]
International SEO: How To Create A Global Link Building Strategy
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might yield poor results in another. The importance of links, however, is the same everywhere and […]
New International SEO Challenges – But Help From Google Is At Hand
Geo-targeting is a common problem for organizations with an international website, who are targeting multiple languages and regions around the world. Making sure the right user sees the right content at the right time is the goal – but achieving that is not always easy. How do you ensure that all your UK customers aren’t […]
Living La Vida Loca! Top Tips For Online Success In The Spanish Speaking World
With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search marketer all the more challenging. Ani Lopez, a native Spaniard working as an SEO Manager […]
International Search Specialists Connect In London: Don't Miss It!
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you’ll want to be there: Unique Content: ISS covers topics you won’t […]
Want International SEO Success? Then Understand Your Audience
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it – and survived! Annabel Hodges, aka @searchpanda, will be speaking on the international SEO panel, […]