Custom snippets and titles in Google’s search results
Achieving high rankings in organic search results is important but it is only a part of the success because the result still has to get clicked on. Google uses many factors to rank web pages but once they are ranked there are ultimately three that have impact on a result being clicked on or not […]
Keyword Planner: Friend or foe for international marketers?
When Google launched its keyword planner tool, the whole online marketing world crumbled… I read some great posts about what the new tool does and what it no longer does. I also saw some good comparison tables for both PPC and SEO which are really useful. At the same time that everybody was berating and […]
Free Download: The Essential Guide To Rel="Alternate" Hreflang="X"
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide to Google’s Hreflang construct, which will provide all you multilingual/multiregional site owners out there with […]
Tried And Tested Tips To International SEO Excellence
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are some tips and general guidelines that will help you conquer the beast that is international […]
Improving your website’s presence in South Korea – Make the most of what Naver offers!
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers more opportunities for a brand to reach the South Korean market, however Naver is very […]
Australian Companies Are Employing More Digital Marketing And SEO Specialists In 2013
Digital Marketing has become the buzz word in Australia over the past 3 months. Nearly every large company have now suddenly hired “digital marketing co-ordinators” to deal with the every day SEO practices and search activities for a business. Many research and reports have been discussed with several of the large companies in 2012 and […]
SEO in Australia affected by Google’s rank modifying spamming algorithm
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify those people who are employing SEO tactics in order to gain a higher position by […]
Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]
8 strategies to reduce duplication when it affects you on a global scale
It sounds like something from a health ad. “1 in 3 will be affected by duplication at some point in their lives.” There is no doubt that all SEOs have had to look at duplication and its impact in some form or other. But your SEO live is on a global scale – then you […]
Global SEO strategies for global sites: Using keyword-focused niche sites
It is all very well the international SEO community rattling on about Hreflang tags and the like – but if you are a global marketer what are your real options? Global SEOs face a daily conflict between their own internal politics and pressures – and the needs of the market outside. That is actually not […]