Google Hreflang, Yandex And International Analytics: Highlights From ISS Seattle
The latest International Search Summit, which took place in Seattle at SMX Advanced last week, featured a wide range of speakers from brands, agencies and search engines, all sharing insights into international search marketing. Here are just a few of topics discussed and tips shared: Hreflang can now be added to XML Site maps This […]
Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
Google’s Multilingual SEO Tips From SMX Munich
Yesterday’s standing room only international SEO session at SMX Munich featured Johannes Müller of Google Zurich and one of Google’s most popular spokespeople, known in the forums as “johnmu.” In English, he typically goes under the name “John” so I’ll continue for this piece with that anglicised version of his name. John is a specialist […]
Living La Vida Loca! Top Tips For Online Success In The Spanish Speaking World
With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search marketer all the more challenging. Ani Lopez, a native Spaniard working as an SEO Manager […]
Want International SEO Success? Then Understand Your Audience
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it – and survived! Annabel Hodges, aka @searchpanda, will be speaking on the international SEO panel, […]
Google the search engine and why IP is so important when it comes to the algorithm
As a board member of SEMPO, the Search Engine Marketing Association and a multilingual internet marketer, I need to weigh in on many things when I consult my clients and one of them is what search engine to choose to market through. As a SEMPO board member, I also need to be aware of things […]
How social media is shared online – Part 2
I have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as “must try now” tools. Among them was a tool based on the data from a WordPress plugin called AddThis. When reviewing the data it got me thinking that there was another […]
Measuring the Global Reach of International News and Language Online
As the internet becomes more ‘international’ each day, will the ability to hold onto one’s national language increase or decrease over time? And how would a nation be able to track this? One possible solution may be to track how internet users link to and comment on major news outlets in the world. Using a […]
Russia, Yahoo-Bing, Japan, Global Twitter & International SEO Hit Seattle
On October 6th, the Bell Harbor Conference Center in Seattle will host the the firstInternational Search Summit in North America – but what is special about this event and why should people attend? Michael Bonfils, CEO of WebCertain US and the host of the Seattle Summit sums it up when he says, “Most conferences only […]
Blend Search And Social To Harness Global Data
This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and Twitter, as well as search and keyword tools to gain valuable insights and data that will […]