Multilingual SEO: Link building, duplicate content and geo-selection
International link building, duplicate content in multiple languages and geo-selection are just some of the topics discussed by Webcertain’s Andy Atkins-Krüger, when he spoke to SearchEngineWatch at SES London in February. Andy’s key points from the interview are summarised below – or you can watch the video in full. Link building: Local links are the […]
Global SEO: Domains, hosting and geo-targeting
Whenever the topic of “international SEO” is discussed, one of the very first subjects people want to learn and talk about is which domains to use and how to structure a website at the very top level. In other words, whether to use local domains (ccTLDs), global domains especially the dot com OR sub-domains. Whilst […]
"Dear Gordon Brown and Barack Obama…You Both Need International SEO!"
Hurrah, the UK economy is out of recession. Boo, the UK economy is recovering so weakly from the global recession that it may be some time before things truly start to get better. Conclusion? Many experts say that Britain – and the US – really have to do better in export terms in order for […]
Linguist? Here’s Why the Semantic Web Confuses You – from SES Chicago
Because of what I do – specialising in international and multilingual search that is – for years people have been explaining to me the importance of the ‘semantic web’ and that I should be getting involved. Many thought it had something to do with linguistics (including me). Essentially I saw ‘semantic web’ as something to […]
New Google Canonical Tag Has International Potential
Google announced at SMX East in New York this week that the canonical tag is to be expanded by the end of this year. The canonical tag is basically a tool for telling Google that pages with identical content should be filed under a single URL or web address. Until now, this particular tool is […]
International Blogging and Multilingual Aspects
Finally my presentation … I gave an overview on how to establish a multilingual international presence with a blog. I, like Multi-Lingual Search, use WordPress and based my presentation on that platform. There is a paper I wrote with tips and information on multilingual blogging – you can download copy of the PDF here.
Link building
Dixon Jones – Receptional Getting indexed is the easy bit – problems arise when you start building brand – 3 elements are central to your placement query site links Now that links are imperative problems arise on how to interpret them. Social media amongst users of the same demographics will have an impact on your […]
Content management issues and SEO
Kristjan Mar Hauksson – Nordic eMarketing Technical issues can kill your website – missed opportunities. In many cases CMS is at the base of the problem. People are more likely to click on URLs that are READABLE (transparent and understandable) – all search engines still have problems with dynamic URLs (although they are getting better […]
FTSE 100 Companies and SEO
Eyal Haik – WebCertain 45 companies out of 100 were examined – many of them have little global web presence. There was an inconsistent approach to implementation (for examp on the TLDs) Scorese ranged from 23 to 78% – a lot of room for improvement 13% had URLs translated 24% had a country selector 44% […]
Google allows websites to choose geographic location
Vanessa Fox over at SearchEngineLand describes a new feature in Google Webmaster Central which allows you to set the geographic preference of your website. One of the main issues for people new to multilingual marketing is how to set up their website to be well ranked in a specific country, or even to be included […]