On-page SEO: How to understand context and user intent
This blog post was updated on 5 May 2024. With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context and the user intent behind the […]
Watch the recording: How to deliver a successful international website migration
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. Migrating an international website is a challenge in particular, as there are additional aspects to […]
Get the answers to the biggest international SEO questions of 2022
International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer. Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be taking place; a virtual event dedicated entirely to international search marketing topics and challenges! This […]
Join our live interactive Q&A session with Google on 18 May 2022
Are you responsible for your brand’s website? Want to make sure you are as visible as possible online? Ever wished you could ask those tricky SEO questions to someone who actually knows the answers? Yes? Then you are in luck! As part of the International Search Summit: Global Virtual Edition, John Müller from Google will […]
Will Google’s page experience update affect your website rankings?
What is the page experience update? The page experience update is a Google algorithm update that is already impacting mobile search results. In February 2022, it will start impacting desktop search results. It takes Core Web Vitals related to web performance and loading speed, HTTPS and intrusive interstitials into account as a ranking factor. For […]
Watch the recording: How to harness the power of keywords and content to boost your online performance
When it comes to boosting the visibility of your website online, two important tools in any digital marketer’s arsenal are keywords and content. These are at the core of your web presence – and the way you use them can make a big difference to your visibility. Gone are the days of keyword stuffing and […]
Watch the recording: How a smart SEO strategy can support your international business expansion
Nowadays, if you want to expand your business across borders, having an international digital marketing strategy is key. One vital part of digital marketing is search engine optimisation (SEO). But international SEO can feel like a challenge, especially if you have never done SEO in more than one country before, or if your marketing or […]
International Search Summit Barcelona 2021 speaker spotlight: Kyle Roof
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Kyle Roof, the inventor of PageOptimizer Pro and Lead SEO at High Voltage SEO, will be one of the speakers. He will be giving a talk on how to rank for more keywords using semantic terms and advanced interlinking. […]
3 tips for page speed optimisation
It has never been more important to optimise your website pages for speed. After all, faster page speeds mean a better user experience, higher rankings in the search results, and improved conversion rates. With that in mind, if page speed optimisation is not currently a key part of your SEO strategy, it needs to be! […]
Watch the recording: Search engines that are challenging Google in 2021
When you think about SEO and search engine advertising, chances are that you immediately think of Google. Even though you know other search engines exist, they probably do not cross your mind. But could that be a costly mistake? Depending on which country(s) you are targeting, the answer could be “yes”. Google is not the […]