How to create a successful SEO strategy for 2021
Every year, the same question pops up: Is SEO still a good investment? And, every year, the answer is the same: Yes! In fact, according to research by BrightEdge, in 2021, SEO is more important than ever, with 53% of all website traffic coming from organic search (compared to 15% from paid search, 5% from […]
How to optimise your website for Core Web Vitals
Core Web Vitals are a set of metrics that measure a website’s loading, interactivity and visual stability. In combination with other components relating to website security and user friendliness, these metrics will make up a set of signals called “page experience” which Google will begin using as part of its rankings systems. The “page experience […]
8 search engines that are challenging Google in 2021
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it is not the only search engine out there. In certain countries, there are alternative search […]
Quiz: 10 fun international digital marketing facts for 2021
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49 countries around the world. Want to see how much you know already? Test your knowledge with the short quiz below! Want to improve your international […]
10 surprising facts from Webcertain search and social report 2021
Webcertain search and social report 2021 has just been published! It provides the very latest internet penetration, search engine, social media, e-commerce and digital marketing stats and facts from 49 countries worldwide. There are plenty of fascinating insights in there for international digital marketers to absorb, but this blog post will look at ten facts […]
Watch the recording: How to create a successful international content strategy
Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there is plenty to consider. Countries differ in language, culture, currency and much more, so it is important that your content strategy reflects […]
Watch the recording: Search marketing in South Korea
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. As the users differ between the two platforms in South Korea, it is vital to […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
3 ways to optimise your Google My Business listing
If you are a business with a physical presence, it is important to have a well-optimised Google My Business profile. This will help your local audience to find you and should improve your number of real-life visitors. Whether you are a shop, restaurant or office, Google My Business can help you boost your local presence. […]
3 tips for hotels wanting to increase direct online bookings
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than hotels’ websites, but this leads to hotels having profits reduced due to commissions and losing […]