Japanese SEO: A look ahead to the International Search Summit with Rakuten
There are many SEO tactics and techniques that apply whether you’re targeting one country or 50. However, for every market, there are unique challenges and opportunities which require understanding and adaptation. This is particularly true for Japan, which has a very particular culture and distinctive language which sets it apart from all other countries. It’s […]
Is it possible to win a featured snippet if you are not ranking on page 1 already?
Working on answer box optimisation projects for our clients, we are sometimes asked to optimise a page for a featured snippet – but we find that the page (or the website) is not ranking highly enough for the keyword(s) the client is interested in. The majority of the SEO community, including Webcertain’s own SEO experts, […]
Watch the recording: How to succeed at global SEO
On 29 August, we hosted the webinar “How to succeed at global SEO”. The webinar was aimed at SEO professionals who want to improve the organic performance of their international websites. We know that the international element makes SEO a whole lot more complex. After all, with multiple languages and country-tailored information at play, ensuring […]
International SEO tips from Google’s John Müller for 2019
At the most recent International Search Summit in Munich, we were fortunate enough to be joined by none other than Google’s very own John Müller, a Webmaster Trends Analyst at the search engine who is well-known and well-loved in the SEO community. He hosted an hour-long Q&A session with attendees of the conference, where he […]
Featured snippets and how to win them in 2019
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, which was dedicated to search engine results page (SERP) features and highlighted the importance of […]
SEO differences between Google, Baidu, Yandex and Naver
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The main non-Google search engines you need to be aware of are these: Baidu in China, […]
How to combine design and SEO when building an international website
In an ideal world, new websites would be created and existing websites would be migrated without any problems. Sadly, however, it happens again and again that the website creation/migration process ends with stakeholders complaining that they are not happy with the outcome. Problems can include insuffucient leads, insuffucient conversions, bad reviews or high bounce rates. […]
Mobile SEO on Google, Yandex and Baidu
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet. This means that it has never been more important to have […]
What is SEO-localisation?
Have you ever heard of multilingual SEO, SEO-friendly translation, or SEO-translation? These are all different ways to indicate the process of combining search engine optimisation and localisation. However, we at Webcertain didn’t feel that any of these terms fully conveyed the work required to develop an international website, so we coined our own term, SEO-localisation. […]
Agile processes for continuous delivery: A focus on SEO-localisation
In today’s world, adopting agile processes is more important than ever to ensure the timely and continuous delivery of work and an advantage over the competition, and this is also true when it comes to SEO-localisation projects. Let’s take a closer look at how continuous delivery is defined and how you can achieve it. What […]