E-book review: Undertaking SEO-localisation in a world of continuous delivery
Trying to succeed at both website translation and SEO is a challenge that many international businesses face on a daily basis. It can seem like a never-ending battle: you translate a webpage into the target language, only to have your SEO team tell you that the content doesn’t contain the right keywords. You then have […]
How translation connectors can improve the efficiency of your translation workflows
If you are involved in the translation of large quantities of website content, then you will be familiar with the laborious task of manually moving content from one place to another. Project managers often have to spend large amounts of their time moving content requiring translation from the website’s content management system (CMS) to the […]
Search linguists vs translators in SEO-localisation projects
Search linguists and translators have different sets of skills, and successful SEO-localisation projects require both. Let’s take a closer look at their areas of expertise and responsibilities. Search linguists As the image above shows, search linguists tend to work on banners and slogans, keywords, ad texts, and social media posts. A native search linguist will […]
5 benefits of SEO-localisation for international websites
If you’re looking to expand your business into new and unfamiliar international markets once you have tested the water and found that there is real potential out there, launching a multilingual version of your website is the next step. It’s all well and good simply translating your web-based content to appeal to consumers overseas but […]
3 ways content marketing can help SEO
Content is an integral part of any international digital marketing strategy: there would be nothing to read, view or engage with if there was no content. Furthermore, the regular creation of valuable and relevant content has become an important ranking factor that all the major global search engines take into account when ranking websites. Digital […]
3 things to know about technical SEO on Baidu
This blog post was updated on 27 October 2022. If you are targeting the Chinese market, then you need to focus your search marketing efforts on the country’s most popular search engine: Baidu. However, it is important to note that technical SEO on Baidu is different from technical SEO on Google, which can be intimidating […]
On-page SEO: An introduction to keywords, keyword mapping and on-page keyword optimisation
When it comes to online content and website rankings, keywords play a vital role. Read on to find out how SEOs should approach keywords in their content, and for some advice on keyword best practice. Keywords and SEO Keywords are an important part of search engine algorithms, as they are the means through which search […]
Internet security: HTTP, HTTPS and their impact on SEO
You have most likely heard of HTTP and HTTPS before. HTTP stands for “Hypertext Transfer Product Protocol”, and it is a system enabling the transfer of information on the internet. As HTTP systems are susceptible to manipulation, a new system was introduced in 1994. This is referred to as HTTPS, protecting information travelling on the […]
3 Things That Differentiate Link Building On International Search Engines
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard the practice if you are targeting a global audience. Here are three international search engines […]
What Are Schema.org And Mark-up Techniques?
Search engines constantly try to improve their search results by understanding the user’s intent behind the search query. Schema.org and mark-up techniques are one way of doing that. Mark-up is often referred to as structured data, but what is it? Unstructured data is, in simple words, any content on a website. It indicates a text […]