3 Ways To Combine PPC And SEO For A Successful Marketing Strategy
When combined, PPC and SEO practices can considerably boost your international digital marketing campaign. Having personally worked in both PPC and SEO, I have collated a list of instances when combining these two areas of digital marketing brings successful results. 1. Monitor your PPC campaign to achieve SEO and content insights A great way to improve […]
A guide to complete page optimisation
For your web pages to be displayed in the search engine results, they must be well-optimised, and there are a number of things to take into consideration when doing this. Page titles, URLs and meta-tags Page titles are important when it comes to search engine ranking algorithms, and they should always contain keywords as early […]
Bad Backlinks And Quality Assessment On Google And Yandex
Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come from trustworthy sources, and when this happens it can lead to penalisation by search engines. […]
3 Things You Can Do To Implement Effective Geo-Targeting
If your website is targeting multiple countries and has different content for each country, then it’s really important that when a user lands on your website, they end up with the content that’s intended for people in their location. This process is called geo-targeting. Here are three tips that will help you to geo-target your […]
3 things to consider when searching for reliable international SEO information online
There is plenty of information online about SEO, but not all of it is reliable. Whilst some content is written by industry professionals who know what they are talking about, some is written by amateurs who do not know the facts. When educating yourself, it is important to know that the information you are reading […]
How To Be Featured In Google’s Answer Box
Google’s Answer Box, also referred to as ‘Ranking Zero’, ‘Featured Snippet’, ‘Google Quick Answers’, or ‘Quick Answer Box’, is a relatively new functionality within Google SERPs. It’s a box of light grey colour with a white background that provides the answer to search queries directly on the SERP, without users having to click on any […]
Is Voice Search Digital Marketing’s Next Big Thing?
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either by speaking to the voice function of a search engine such as Google Voice Search, […]
Keyword Research Is Heading Towards Semantic SEO
Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing, and calling for a more ‘semantic’ SEO. As people are online more often than ever before, search engines are doing their best to adapt to the new ways in which users are searching on […]
The SEO Show: Google And Yandex Search Insights
The SEO Show – 1st March 2016 robots.txt files can now be updated faster on Google Webmasters can now ask Google to index and process updated robots.txt files. Previously, if webmasters changed their robots.txt file, they had to wait until the search engine next crawled the website before the updates took effect. Now, webmasters can […]
International SEO hreflang tips: Check, check and check again
If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge headaches. At the International Search Summit Munich, CEO of Yoast and SEO specialist Joost de Valk will […]