Good processes and people make international SEO success
Acquiring visitors through organic search results remains a key goal for many businesses, and when targeting multiple countries, visibility in local search results is vital to success. Ahead of his session at the International Search Summit Munich, Head of SEO at Cuponation, Rahul Gupta, shares some tops tips for managing international SEO, based on his […]
10 Top Tips For Succeeding Online In China
China offers huge opportunities for international businesses, but it is important to understand the unique Chinese internet landscape, language, culture and present challenges when running a business in China. Today we will highlight some of the common misconceptions and mistakes and offer some essential tips to ensure your entry into the Chinese market will be […]
The SEO Show: Google, YouTube and Pinterest Search Insights
The SEO Show – 8th December 2015 Google changes ranking algorithm with RankBrain update Google has altered its ranking algorithm with an update called RankBrain. RankBrain is a machine learning algorithm that will look for patterns between what terms users search for and the links they click on. It will gradually learn that intentions that lie […]
The Importance, Value and Management of Links – TV Series
The conversation around links has changed a lot in recent years; what hasn’t changed is that there still are conversations about links and they remain a crucial part of the digital marketing toolbox. Like everything in digital, there is a lot to think about when it comes to links – and it’s no longer just […]
All Aboard! Join A Search and Social Tour Around The World
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts which could impact the way that you as a global marketer will plan your campaigns, […]
How to structure XML sitemaps for global sites
You may have heard that a website should have two types of sitemaps – a sitemap page and an XML sitemap. The sitemap page is for visitors and the XML sitemap for search engines. The XML sitemap is indeed for search engines however the sitemap page is technically for both. For visitors this page may […]
Is rel-alternate hreflang-x A Geo-Targeting Factor?
It’s been a while since I read some fresh content about rel-alternate hreflang-x. It seems there’s less talk about it nowadays and more site owners or webmasters just get on implementing it. Does it work so well that you see more implementations of it? Well, not exactly. I have seen a number of sites just […]
How to ensure Baidu crawls and indexes your site correctly
Sometimes, you might not want search engines to crawl or index some pages of your website – for example if they contain confidential documents, are only meant for registered users or are out-of-date. Normally, you can achieve this by implementing approaches such as meta robots tags, robots, or 301 redirects. Unfortunately, different search engines follow […]
Can Seznam Challenge Google With New Dramatic Search Algorithm Update?
Seznam’s main competitor in the Czech Republic, Google, comes up with about 500 to 600 updates in its algorithm per year in an effort to constantly improve user experience. Seznam, now less popular among Czechs with only 37 percent of search share, hasn’t given up the battle to be the most popular Czech search engine […]
The geo-targeting and “glocalisation” of online content – issues and challenges for brands
Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan to the requirements of each target group is key – and this is when geo-targeting […]