A guide to international keyword research: The 3D approach
During a recent course in Barcelona where delegates were being trained on how to tackle international markets, I asked everyone if keyword research is really that important. After all, it seems that the vast majority of digital agencies and clients directly translate their keywords and therefore base their international strategies on the market they come […]
The essential companion for international marketers: Search and social media report for 38 countries
Ever spent a great deal of time looking for up-to-date, but often elusive, statistics on the state of digital across a myriad of global markets, only to close down your browser empty-handed and disappointed wishing there was a better way? If you are working in international online marketing, chances are you have. And the good […]
Why Someone Else Really Needs To Look Over Your Keyword Research – Especially When Multiple Languages Are Involved
Sometimes in life it is best to get third party advice. Investments, life insurance, which neighbourhood to live in – all constitute areas where its best not just to follow our own gut feel but to gain someone else’s opinion. Keywords are one such area where someone else’s opinion – or rather lack of opinion […]
The impact of English faux amis on website content
Translating your website is one of the most popular strategies used to expand a business to international markets and increases sales globally. French businesses have a big opportunity in just the wide-reaching Francophone world; however offering products and services in the most widespread global languages is worthwhile. English is the logical place to start. While […]
Looking for a multilingual keyword tool? A new solution for international keyword research
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason that you should never, ever translate keywords – but you know that, right? If you […]
21 key takeaways from the International Search Summit London
From geotargeting to international keyword research (and everything in between), this week’s International Search Summit in London turned out to be yet another event chock-full of useful tips, tricks and tactics for global digital marketers. In case you missed it, here are 21 takeaways from the event. Managing search in a global enterprise – David […]
How to succeed with Naver SEO in South Korea
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South Korean internet user spending half an hour every day doing online shopping. If you want […]
How to start an effective Chinese SEO campaign for Baidu
Since China has replaced Japan as the second largest economy, and the continued appreciation of Chinese Yuan (CNY), the Chinese market is getting more attention than ever. For international businesses to reach Chinese customers, the optimisation of their Chinese websites is a must. Looking at the data from CNZZ , in Feb 2014, we can […]
Do umlauts matter? How to handle the most annoying characters in German SEO
When reading German SEO blogs and forums, few questions are as frequently recurring as the issue of umlauts and how to deal with them when optimising webpages. Umlauts are special characters in the German language that are not part of the ASCII character set originally used for webpages and URLs. During the 25 years of […]
Get Help From Google On Hreflang And Geo-Targeting
The topic which, without fail, raises the most questions at all International Search Summit events is geo-targeting. Ensuring that every visitor to your site sees content that is relevant and appropriate for them, in its context and language, is at the heart of all international SEO yet achieving it is a major challenge for many […]