Key Considerations For Effective International Content Creation
Content marketing has become key to successful marketing as the internet is increasingly present in our everyday lives. It is a powerful tool whether it’s for sales, brand awareness, social presence or increasing the significance of your website in the search engines. The launch of Google Panda and Hummingbird have highlighted the importance of content […]
Entity Search – What The Freak Is It Anyway?
Unless you’ve been hiding behind a supersize rock for the past year, you will no doubt have heard the phrase “entity search”. But what the freak is entity search, and how do you make it work for your international SEO strategy? Entity search, put simply, is the shift from keyword optimisation to semantic optimisation. It […]
7 breathtaking global search and social media insights from 2014
If I could use only one statistic to show the mind-boggling growth in global mobile internet usage and social media, this would be it: The number of mobile monthly active users on Facebook has increased by 265 million over the course of a year – from 680 million in Q4 2012 to 945 million in […]
Separate or better together? How Google treats compound nouns in German SEO
Anyone who works with German SEO will know that the German language presents some special challenges. There is capitalisation of nouns, umlauts, cases and a variety of prepositions. And then there are compound nouns. Being the special darlings of the Germanic languages, compound nouns are a way of combining nouns into new words, without prepositions […]
Leveraging Data To Improve Global Marketing Strategies
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication strategies, the trick lies in leveraging this abundance of information to your advantage. Ahead of […]
How To Create A World-Class User Experience Through International SEO
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager at Adobe, shares his experience of running multinational SEO programs and provides advice for any […]
The Challenges Of Website Optimisation Across Spanish Speaking Markets
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do on our everyday jobs is looked at through an international glass and thought of with […]
International SEO strategy advice to start 2014 with a bang
Well, it is the beginning of yet another year and we have seen plenty of changes in the SEO world throughout 2013 including Penguin and Panda updates, the domain crowding release, the rise and rise of mobile search and, very recently, the announcement from Yandex of the removal of links from its algorithm. We would […]
SEO in Japan: An essential guide to Japanese search success
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say focus on Google’s main ranking factors if you want to enter the Japanese market successfully. […]
12 international search and social scoops to blow your mind
So, here is the deal. Search and social media are huge. Each has unequivocally changed the consumer landscape in its own right, effectively putting an end to business as usual. And since both have evolved into global phenomena, this certainly holds true irrespective of the geographic location of the market(s) in which you operate. But you […]