Planning And Collaboration Are Fundamentals Of International Content Marketing
In this content-focused online world we’re living in, international teams far and wide are struggling with the challenges of creating content to reflect the language, culture, interests and needs of their customers and prospects around the globe. From the planning stage to the execution, not to mention the publication and distribution there are a lot […]
Leveraging Data To Improve Global Marketing Strategies
Never assume anything! It’s rule ‘numero uno’ in international marketing, and the good news is you no longer have to. With an overwhelming amount of data available to global marketers to help guide everything from product development to digital communication strategies, the trick lies in leveraging this abundance of information to your advantage. Ahead of […]
How To Create A World-Class User Experience Through International SEO
For a major global brand like Adobe, international SEO is an integral and fundamental part of its online success. Ahead of speaking at the International Search Summit in San Jose, California on March 10th, Dave Lloyd, Global Search Marketing Manager at Adobe, shares his experience of running multinational SEO programs and provides advice for any […]
Focus On Mobile Will Drive International PPC Wins
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt, Product Marketing Director at Bing Ads, shares her key tips for international PPC and explains […]
What Makes Successful International Content Outreach?
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task for many organisations, especially when that content needs to be suitable for a multilingual audience. […]
Digital marketing in India: Misconceptions and opportunities
India is a country with a booming internet market and a wealth of opportunities for savvy organisations. However, there are many misconceptions about the country that often prevent Western businesses from giving it the attention it deserves. Ahead of his session at the International Search Summit in New York next week, Mumbai-based Vivek Bhargava, founder […]
Talent, Tools and Framework: The Key to International PPC Triumph
The International Search Summit New York will soon be upon and marketers from across the US and beyond will be coming together to talk about the latest developments, tactics and tips for international search marketing and hear from expert practitioners in the field. One such practitioner is Laetitia Kieffer, a truly international and multilingual search […]
Doing business in China: Tips for succeeding in the world’s biggest internet market
As almost 1 in 4 internet users globally are Chinese, it is little wonder that international marketers are fast gathering their troops as part of a mission to conquer the future battlefield that is China. To date, however, there are more examples of Western companies entering China and failing miserably than there are examples of […]
Bastian Grimm on international SEO and schema.org: ISS London interview
At the International Search Summit London next week, Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us some insight into what he will be speaking about and why it is important for international marketers to utilise schema.org effectively. Bastian, […]
Aleyda Solis on international mobile SEO: ISS London interview
The International Search Summit London is fast approaching, and before the event, we are talking to some of the speakers about their sessions at the event, as well as international search marketing in general. Up first is Aleyda Solis, International SEO Consultant at SEER Interactive. Aleyda, what are the biggest mistakes you see organisations making […]