International Search: Do What The Data Tells You
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One of those speakers is Mel Carson from Majestic SEO, who’ll be speaking on the use […]
Want international SEO success in 2013? Invest in localised content now
Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible for all international SEO activity and strategy. At the International Search Summit San Jose on […]
Mobile search: Go local to succeed globally
As the web becomes more complex, so does the role of the search marketer. The explosion of the mobile web has certainly introduced a range of new challenges and considerations for marketers, especially those working internationally. With mobile usage exceeding desktop usage in many global markets, having a website and search campaigns that are mobile […]
Adobe: Standardize SEO Practices Globally, Adapt Locally
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing to target users in the region, and as a result are having to develop and […]
Bang! The Global Collision Of Social, Local And Mobile
If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and ahead of the next event in London on 14th May, I asked him a few questions […]
International SEO: How To Create A Global Link Building Strategy
Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might yield poor results in another. The importance of links, however, is the same everywhere and […]
Want International SEO Success? Then Understand Your Audience
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it – and survived! Annabel Hodges, aka @searchpanda, will be speaking on the international SEO panel, […]
Global Web Users Like To Share Content Rather Than Create It
Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked “Which online activities have you done in the past month”, almost 70% of respondents had watched an online video clip, 50% had managed […]
Korean Search Engine Naver Will Expand Internationally
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver holding over 72% market share. Jae Choi, CEO at NHN USA, a branch of NHN, […]
Operationalizing Global Search: Improve Performance And Reduce Costs
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade at International Search Summit in […]