Microsoft Advertising: Tips For Succeeding In Global Social Media
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, who leads the Web Marketing and Evangelism team at Microsoft Advertising, will be speaking at […]
Emerging Markets, Display Advertising And International Search
Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations. We speak to Google’s Steffen Ehrhardt ahead of the International Search Summit Munich to find out more about targeting these emerging markets, display advertising and global search […]
Yahoo! And Microsoft Take Search Alliance Global
The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010. In advance of his session at the International Search Summit Munich on April 4th, Microsoft’s Cedric Chambaz, gives an insight into the development of the alliance and […]
Overcoming language barriers: A truly global social network
Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time. Here we talk to Jani Penttinen, founder of multilingual community Xiha about how he has developed a platform to facilitate […]
LinkedIn Co-Founder: Adapt to local culture and market for global success
I would hazard a guess that at least 99% of people reading this post will have a LinkedIn profile, and I would put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 […]
Social Media Marketing Is Not Black Magic
Everyone is talking about social media, and many companies are actively participating in it. But with so many channels, tools and techniques available are global brands making the most of it and is it an effective marketing tool. We’ve asked Massimo Burgio, a global search and social expert where companies are going wrong with social […]
Internet More Popular Than Television In The Middle East
The Middle East is one of the major growth regions for the internet, and a study released this week revealed that web users in the region spend more time online than many of their Western counterparts. Here, Omar Khaled, Partner Relations Manager for Arabic search engine Ayna, talks about how search is evolving in the […]
Yandex: Geo-targeting by city is key to success in Russia
For any organisation targeting a Russian audience, knowing and understanding Yandex is key to success in the country. The homegrown search engine is the clear market leader in Russia, and is showing little sign of relinquishing any of this share to Google, or any other competitors. Eugene Lomize, Head of Advertising Technologies at Yandex will […]
Global Twitter Usage: Are You Adding Value Or Noise?
We all know Twitter is a global tool and an essential part of any international social media strategy – but how should we use it for maximum effect? John Yunker is the co-founder of Byte Level Research, a company dedicated to the art and science of web globalization and he recently produced a report Twittering […]
Video to account for 90% of the global web
At an event focusing on online innovations, it would be impossible to not include video on the agenda. Bruce Daisley, Leader of YouTube and Display in the UK, will be at the International Search Summit on 13th May to talk about the international power of YouTube and how search marketers can transfer their skills to […]