Israel’s leading internet websites: New data June 2007
New data from TNS – What are the most popular web sites in Israel?
Google Israel to support Adsense in Hebrew
Last week, Israeli Google CEO, Mr. Meir Brand, announced that the AdSense features are finally supported for Hebrew advertisers and publishers. The back office translated interface is a bit clumsy, but still better then nothing. Till this statement, many Hebrew site owners integrated the non supported version to their sites having a handful of encoding […]
Walla.co.il: #2 search media in Israel moves to PPC
Walla.co.il, Israel’s biggest internet portal and search engine until 2005 sent a notice to all its advertisers, announcing a shift from PPI (pay-per-inclusion at a fixed price) to pay-per-click. The change will be implemented starting 1 January 2007. Walla, a public company, was the biggest internet media in Israel since 1998, A year ago was […]
Online advertising to exceed 10% of budgets in 8 markets by 2008
Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year – the UK adn Sweden – interestingly not the US. The 8 countries are:- Australia Israel Japan Norway South Korea Taiwan UK In 2008 it […]
New AdWords verdict in Israel: It is OK to use competitor’s name
Israel court of law, in a new verdict allows an Israeli clothes company to use its competitor name for AdWords searches conducted via google.co.il. This is the first Israeli case in which the judge rules in favour of the sued company. In its verdict, Judge Magen Altubia states that a search engine is an ad […]
Google to Israeli SEM firms: come on, we're friends (sell AdWords)…
Google Israel team (CEO and seniors) meet leading Israeli SEM companies
Microsoft to open new R&D center in Tel Aviv
Microsoft CEO Steve Ballmer said, “Microsoft Israel’s R&D centers will play an important role in our global R&D strategy. Moshe Lichtman’s (the new R&D center manager and former IPTV devision vice president in Microsoft) vision and vast experience of product development and management makes him the ideal candidate for the task of driving forward our R&D efforts in Israel and furthering our cooperation with Israel’s high-tech industry and venture capital sector.”
Search engine landscape in Israel
Israel biggest web players and the popularity of search
58% of Israelis have an internet connection – only 10% via dial-up
The Jerusalem Post brings us the news that Israelis are well connected to the internet with 73% of homes having a computer and 58% an internet connection. The survey was carried out by the Tel Aviv University’s Netvision Institute for Internet Research. Heavy users were found to be generally aged under 29. 43% of internet […]