Webcertain blog

Google webmaster tools starts to think international

At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog. The latter has announced support for the Internationalizing Domain Names in Applications (IDNA) and a series of further enhancements are expected. IDNA enables webmasters to use […]

European travel market to hit 25% of transactions online

A report by PhoCusWright Inc says that the European market on average will hit 25% of transactions carried out online during 2007 – this figure was achieved in the US in 2004. There are, however some key differences in European markets:- UK and German buying patterns are most similar to the US France is behind […]

Italians trust blogs more than traditional media

A News Flash from ANSA publishes the results of a survey on blogs and the quality/reliability of the blogosphere. Splinder, Swg, University of Trieste and Punto Informatico joined forces to interview 4,000 bloggers and blog readers. Blogs are viewed as more interesting than newspapers as information is unfiltered and free from editorial guidelines. The truth […]

European telecoms operators threaten US search hegemony

Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo. The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.

'We're all helping to create the Google monster,' Exalead CEO, SES Paris

The Google monster came under concerted attack from Francois Bourdoncle, CEO and founder of France-based search engine Exalead in the opening keynote of Search Engine Strategies Paris. The press in particular should be worried about becoming sub-contractors of Google, he said. Whilst at present Google News brings plenty of traffic to sites under the brand […]

PC and Internet Usage in Italy – 2006

The Italian National Institue of Statistics, Istat, has issued an update on PC and Internet Usage of Italian Population for the current year: 41,4% uses a PC (was 40% in 2005) 34,1% of population over 6 uses Internet (was 31,8% in 2005) 79,7% of PC users are between 15 and 17 years of age 7% […]

European online ad spend rising: Online sales growing fastest in Italy and Spain

Jupiter Research, released a report on the European Online Advertising Forecast, 2006 to 2011. The executive summary presented by eMarketer provides an insight on the European online expenditure future trends. Europeans are buying more online. Predictions by Internet Retailer see online advertising expenditure rise to an 8.3% of all European advertising spending. Forrester Research reports […]

Europe leads in mobile internet access

eMarketer reports on Internet access via mobile devices. The study was conducted in France, Germany, Italy, Spain, UK, and the US. while 29% of European Internet users regularly access the Internet from their mobile phones, only 19% of US users were accessing the web via their mobile devices. The highest mobile Web penetration was in […]