Jim Lanzone scheduled as keynote speaker at forthcoming SES in Milano, Italy
Jim Lanzone, Senior Vice President and General Manager of Ask.com will attend Search Engine Strategies Italy as a keynote speaker. This is the first Search Engine Strategies Conference in Italy, scheduled on April 26 and 27 in Milano. Ask.com Italia was officially launched in beta on March 8 and opened a European Research Centre in […]
Online marketing expenditure on the rise in Italy
ADEx Nielsen estimates report online marketing expenditure on the rise in Italy up 51,3% over a 12 month span from January 2005 to the same month of this year. Marketing & Publicity investments in Italy reach € 601,4 Million with an overall 2,1% increase. Billboard publicity fell sharply (-7,3%) while online investment confirms a positive […]
Italian communications authority approves VoIP legislation
The Italian Communications Authority has recently deliberated and approved one of the first set of rules and regulations addressing the VoIP sector in rapid growth. The newly approved legislation introduces the prefix 5 to identify so called “nomad” telecommunications which use the Internet to make and receive telephone calls. The peculiarity of VoIP-In telephone numbers […]
Local China search engine under development says Ask’s Barry Diller
Barry Diller launched the new look Butler-less Ask at the Search Engine Strategies show in New York revealing that Ask has a China-based R & D team working on a local search engine for China. He also said that engines trading locally are businesses and have to abide by local laws. In a talk directed […]
UK behind Germany, France and the Netherlands on .eu applications
The number of applications for .eu domain names seems to be somewhat tardy in the UK, according to the current figures from Eurid – where Germany – not surprisingly – is way in the lead with 81,000 applications, followed by the Netherlands with 44,000, France at 29,000 and the UK trailing the leading group with […]
"Italians spending more time on the web and less on other media" IAB Italy
Interactive Advertising Bureau (IAB) Italy hosted the 3rd forum on Interactive Advertising on November 3rd in Milano. IAB is the Italian charter of IAB Europe, a non-profit Association representing major players in online marketing, media planning, and advertising campaign management. This year more than 1.200 participants met and discussed online consumer dynamics – how habits […]
Nielsen Media Research Italy includes online marketing expenditure in ad expenditure
Nielsen Media Research (NMR) Italia is now including online marketing expenditure in their monthly monitoring of the Italian Advertising Market. A joint workgroup between the Internet Advertising Bureau (IAB) Italy and AssoInternet has developed guidelines to monitor advertising expenditure online, as investments continue to rise at a sustained rate. IAB-Nielsen Media Research have released preliminary […]
ADSL 2 on the horizon in Italy
ADSL 2, the new generation of DSL connections, will soon be available in a number of locations throughout Italy within the next few months. In a recent interview Andrea Podda, Technical Director of Tiscali, announced that new DSL profiles will be available by the end of this year and reach 12 Mbps. All other major […]
Mirago opens its Swedish pay per click engine to advertisers
Mirago chose to launch its new advertising network in Sweden at the Search Engine Strategies conference in Stockholm where the first advertisers were formally signed up to advertise. Mirago is a UK-based pay per click search engine and has been building indexes throughout Europe over the last months. Advertisers targeting Sweden now have access to […]
Online spending budgets rise 18% in Italy
A recent study by the e-Media Institue of Milano has identified a strong 18% growth in online marketing expenditure in 2005 when compared to the previous year. The study called NON SOLO BANNER was carried out between July and September of this year and identifies a number of key points in the framework of a […]