Japan gets tough with YouTube
Seems the Japanese are pushing copyright violations against YouTube in an effort to have them pull thousands of videos from the site. According to an article in Adotas, YouTube removed about 30,000 videos at the request of the the Japan Society for Rights of Authors, Composers and Publishers (JASRAC).
Online advertising to exceed 10% of budgets in 8 markets by 2008
Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year – the UK adn Sweden – interestingly not the US. The 8 countries are:- Australia Israel Japan Norway South Korea Taiwan UK In 2008 it […]
CM prompted search – survey in Japan
Many CMs aired in Japan now mention a keyword phrase, some even show a phrase being typed in the search window on commercial. According to Internet.com and goo Research, 52% of the Internet users who responded to the survey have responded that they remembered seeing such CMs, and 30% of them also responded that they’ve […]
Yahoo Japan's digital home engine
Yahoo Japan made a licensing agreement with Mediabolic for its web media product software, with which Yahoo Japan is going to develop “Yahoo! digital home engine”. Once it’s developed, people can access Yahoo Japan’s services such as search engine, auction, and photo albums, from TV screen at home. In Japan, people 30 and up prefer […]
Japanese blog user survey
Internet.com and goo research have announced its blog user survey results. It shows the difference in usage between male and female. Q1: Have you viewed someone else’s blog in last 30 days? Male – Yes 77.75% Female – Yes 80.40% Q2: Do you have a blog? Male – Yes 31.99% Female – Yes 36.05% Q3: […]
Google Japan's future plan
Google’s senior v.p. of global sales, Omid Kordestani spoke at the conference in Tokyo last week that they will add engineers in Japan to develop new technologies in one of the most advanced markets for mobile technologies. They understand the importance of offering more mobile services in Japan where more people access web via mobile […]
Japanese consumers buying cycle
I just read the survey taken by OPT and Cross Marketing with 300 male and female Blog and SNS users in Japan. It has interesting results about what have the impact on Japanese consumers in purchasing products and services. Q. What media do you use to obtain and share the information of the product and […]
Gmail is available for everyone in Japan
Google’s Gmail account is now available for general public without an invitation in Japan. Currently, Google is the default search engine on mobile “au” through the tie-up with KDDI. Gmail may become “au”‘s mobile mailer soon??? Gmail is also available without an invitation in Australia and New Zealand.
Internet usage trend in holiday season in Japan
“Obon” (Aug 10-16) is one of the biggest holiday season in Japan. More and more people use Internet to obtain leisure related information such as travel booking, attraction, and weather. On the other hand, people are busy with their vacation schedule, and spend less time on the Internet. According to the research done by Internet.com […]
Overture Japan ads now appear on mixi SNS
Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages. On July 26, mixi announced that its membership reached 5 million on July 24. mixi member: – Female (50.5%), Male (49.5%) – 19 and younger (8.5%), 20’s (62.0%), 30’s […]