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Japan's mobile content and services to grow 39% in 2005

The Internal Affairs and Communications Ministry announced the results of the mobile content and commerce market research. It shows that the mobile content market grew to 722mil yen, which is 39% growth from the previous year. The mobile content including ring tones, mobile games, videos, and photos, grew by 21% to 315mil. yen market. The […]

44% of Japanese mobile users click ads

Mobile Research with goo, a project run by goo research and Japan.internet.com, announced the results of the Mobile Search research. 1083 mobile users in Japan participated in the research, 43.4% male and 56.6% female. Yahoo mobile is the most popular search site with 66%, 34% use what’s on the menu, and 27% prefer Google mobile […]

90% of Japanese bloggers willing to write product reviews for reward

A blog service provider, Hot Link announced the results of blog/SNS usage survey in Japan. 59.2% of blog owners said that the ads appear on their blog, and 67.2% said that they’ve clicked the ads on the blogs. 66.0% answered that they would write product/service reviews for rewards (products and/or money) if they receive no […]

More mobile net users than PC net users in Japan

The latest research by Ministry of Internal Affairs and Communication shows that there are more mobile Internet users (approx. 69.23mil) than PC Internet users (approx. 66.01mil) in Japan for the first time in history. It also shows 57% (approx. 48.62mil) of the Internet users (approx. 85.29mil) are using both PC and mobile devices to access […]

PSI-Japan begins ".mobi" domain registration

PSI-Japan has begun accepting the applications for new domain “.mobi” for mobile sites. From May 22 to 29, the registration is limited to the member companies and organizations to GSMA, CTIA, MMA, CWTA, and MEF for their registered trademarks. From June 12 to 21, any users who has registered trademarks can apply the registration, and […]

KDDI to incorporate Google search into EZ Web in Japan

KDDI announced the agreement with Google to incorporate Google’s search engine into its EZ Web Internet service for “au” mobile phones in July. This search service for both mobile phones and PCs, is the first of its kind in Japan. Google’s PPC ads for mobile will be displayed on the search results pages, and the […]

Mobile site bookmarking survey with Japanese girls

Internet.com and Girls.Lab announced the results of mobile site bookmarking survey with 1409 girls between 10 and 18 in Japan. Here are some of the results: Q: Do you know the bookmark function on your mobile phone? – Yes, and have used it, 62.5% – Yes, but haven’t used it, 16.3% – Don’t know, 21.1% […]

New affiliate organization in Japan

JASK (Japan Affiliate Service Kyokai) was established on May 12th. They will exchange and provide the information and the services with affiliate service providers, including: – increase the understanding of the affiliate programs – monitor improper activities and exchange the information to maintain the affiliate service quality, and to protect consumers, affiliate partners, and advertisers […]

Japanese blog and SNS users to nearly doubled in 6 months

The Ministry of Internal Affairs and Communications has announced the number of Blog and SNS registrations as of March 31, 2006. The numbers are the total memberships of 53 blog companies and 21 SNS companies. * Blog membership: 8680,000 * SNS membership: 7160,000 The numbers at the end of September 2005: * Blog membership: 4730,000 […]

Japanese search engine "MARS FLAG" to officially open

MARS FLAG is a search engine made in Japan, which shows the search results with web page images. It started to run the beta version in March 2005, and officially opened on May 8th. They also started to provide the PPC ads for the results pages.