6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]
3 tips for digital marketing in Japan
This blog post was updated on 12 August 2024. The Japanese market is large and wealthy, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is unique, with its own local platforms and a distinct set of online (and offline) behaviours. Unique countries require unique strategies, which can […]
Watch the recording: How to succeed online in Japan
Japan is one of the world’s biggest economies and one of the most technologically-advanced countries in the world. However, understanding how to develop an action plan for launching in Japan can be challenging due to its unique digital landscape, with a mix of global and home-grown search and social platforms. It is also a country […]
3 tips for adapting your marketing strategy for the Japanese culture
Japan is an attractive market for many global brands. With a population of 126 million people, high levels of internet penetration and an appetite for new products, it is easy to understand why. However, the Japanese culture is unique and many a brand has failed in the country by not taking these cultural differences into […]
4 countries where the social media landscape is not what you would expect
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that have their very own social networks, and others where you might be surprised to see […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
Japanese SEO: A look ahead to the International Search Summit with Rakuten
There are many SEO tactics and techniques that apply whether you’re targeting one country or 50. However, for every market, there are unique challenges and opportunities which require understanding and adaptation. This is particularly true for Japan, which has a very particular culture and distinctive language which sets it apart from all other countries. It’s […]
SEO in Japan: An essential guide to Japanese search success
Search engine statistics are pretty elusive for Japan but there is light at the end of the tunnel! So what is the most popular search engine in Japan? Yahoo! Japan is very much powered by Google’s algorithm so I’d say focus on Google’s main ranking factors if you want to enter the Japanese market successfully. […]
Yahoo Japan’s E-Commerce Revolution: No Fees Model
Yahoo Japan announced today at their Store Conference 2013 that they would remove fees from Yahoo Shopping and Yahoo Auctions services. According to the announcement, they are hoping to increase the number of merchants and the available products sold and offered through its services by removing the obstacles = fees. With this huge change in […]