Japan's Rakuten to Acquire Buy.com for $250mil
Japan’s biggest e-commerce site Rakuten announced that it will acquire Buy.com Inc for $250 million, foraying into the U.S. market for the first time as it steps up its push to expand overseas. Earlier this year, Rakuten announced a joint venture with China’s top search engine Baidu to launch a virtual shopping mall targeting the […]
Oh-No You Didn't! UCC Coffee Spilled Over Twitter
Earlier this month, UCC coffee, one of the popular coffee manufactures in Japan, made a big mess on Twitter in a matter of days. Here’s what happened. They have been running “Good Coffee Smile Campaign” since 1999 using mas-media. This year, they decided to use Twitter in addition to ads on TV, newspaper and magazines. […]
Yahoo Japan president says Google isn't so great
During the interview with Nikkei Business, Yahoo Japan’s president Inoue said that he wasn’t impressed by some of the popular Google services such as Street View, Book Search and AdWords. He thinks that those services are either in the “gray area (of the law)” or copies of someone else’s services, and Yahoo Japan’s legal department […]
ISS – Search in Japan
Motoko Hunt – AJPR 94 million users 4% using devices other than PC or mobile, such as TV and Playstation 90% 14-49 are on the internet 99% of business with 50% of them on Ecommece Country code in japanese characters starting next year Google is increasing penetration (google now just over 50%) Verticals are doing […]
Strong opportunity for mobile marketers in Asia-Pacific
The Mobile Marketing Association announced the results of its Annual Global Mobile Attitude and Usage Study conducted in 2008. The markets surveyed in the Asia Pacific segment of the study include: Australia, China, Hong Kong, India, Japan, Singapore and South Korea. It shows the strong market opportunity for mobile marketers in APAC region. The study’s […]
GyaO! to become number-one Japanese video sharing website
It is a known fact that Japanese are one of the top users of Social media in the world. Japan was the number-one country by the number of YouTube users for years, and still now, Japanese spend most time on YouTube. Back in April, Yahoo Japan organized GyaO! as its subsidiary, and started new Yahoo/GyaO! […]
Online shopping will become $27 billion market in Japan in 2010
According to a report on “Shopping and E-commerce businesses in Japan” by Fuji-Keizai, the market including catalog shopping, TV shopping, online shopping and mobile shopping, will become $5.4 billion market in 2010, a 109% growth from 2008. The report also predicts that online shopping will take up more than a half of the market with […]
SEMPO expands the reach to APAC region
Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as well as to provide support to working groups under SEMPO APAC. Currently the committee has […]
ad:tech Tokyo was full of innovation
The first ad:tech in Japan was held on 2 and 3 September in Tokyo. The agenda had four keynotes invited from overseas and a keynote panel by three Creative Directors and a CEO from Japanese corporations including Dentsu. Innovation was one of the themes of the conference, which had six different session tracks including “performance […]
ComScore reveals Google share by market
Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy. Unfortunately, with […]