10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
B2B: How to adapt culturally when targeting South Korea
Introduction When you are a B2B brand targeting the South Korean market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way – by being able to adapt to local customs and avoid any embarrassing faux […]
Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
Naver search advertising tips for 2024
What is Naver? Naver is one of the most popular search engines in South Korea, with approximately 40 million people in South Korea (around 80% of the population) being active users. The screenshot below shows what Naver looks like on a desktop computer: The screenshot below shows what Naver looks like on a mobile phone: […]
Naver social media marketing tips for 2024
What is Naver? Naver is a South Korean online platform that offers a wide range of services including a search engine, news portal, email, online shopping and social networking. In the screenshot below, you can see various icons displayed below the search bar, which all link to services that Naver offers (with more appearing if […]
3 ways KakaoTalk can support your CRM marketing in South Korea
KakaoTalk is the most popular social platform in South Korea, making it an important platform for your brand to be active on if you want to succeed in the country. With users coming from all age groups and all walks of life, KakaoTalk can be a valuable marketing tool whether your company is B2C or […]
3 tips for digital marketing in South Korea
South Korea is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be a market for your product. It is also a digitally mature nation. As of […]
3 useful facts about digital marketing in South Korea in 2023
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do not exist elsewhere, where people […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]