6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]
3 tips for adapting your marketing strategy for the South Korean culture
South Korea is an attractive market for many global brands. With a population of 51 million people and extremely high internet penetration rates, it is easy to see why. Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a South Korean shopper, you may have just […]
Watch the recording: Social media strategy for South Korea
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning that social media marketing is essential when targeting the country. But what should your social media strategy for South Korea look like? The South Korean […]
Watch the recording: Search marketing in South Korea
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. As the users differ between the two platforms in South Korea, it is vital to […]
4 tips for universities targeting South Korean students
Since 2015, the number of South Korean students has grown each year, and a substantial proportion of these students want to study at overseas universities. According to the Korean Ministry of Education, 239,824 South Korean students left the country to go to university in 2017, up 7% on the previous year. Many of these students […]
How to win at social media on Naver
This blog post was updated on 16 July 2024. Naver is a popular search engine in South Korea, and a very different one from Google. Whilst Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results. This can be daunting if you are not used to […]
The most popular South Korean search engines
(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. The country sees particularly high levels of mobile internet usage. With mobile phone penetration at […]
3 differences between Naver Ad and Google Ads
This blog post was updated on 30 September 2024. If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, Naver Ad is very different from […]
How to succeed with Naver SEO in South Korea
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South Korean internet user spending half an hour every day doing online shopping. If you want […]