The pros and cons of working with Naver Ad
Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform called “Naver Ad”. But how does this platform work? From a PPC operational perspective, I […]
Improving your website’s presence in South Korea – Make the most of what Naver offers!
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers more opportunities for a brand to reach the South Korean market, however Naver is very […]
How do you SEO the un-SEOable Naver?
Well, assuming that you have a rough indication of the way Naver works, you will know that the top results are very often not actually websites. Instead they are things that Naver returns from its own internal sources, such as its Café (think social media) and Q&A products. It breaks the SERPs into categories, such […]
Korean Search Engine Naver Will Expand Internationally
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver holding over 72% market share. Jae Choi, CEO at NHN USA, a branch of NHN, […]
Korean Mobile Messenger App To Take On Twitter and Facebook
Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible with Apple and Android Operating […]
Strong opportunity for mobile marketers in Asia-Pacific
The Mobile Marketing Association announced the results of its Annual Global Mobile Attitude and Usage Study conducted in 2008. The markets surveyed in the Asia Pacific segment of the study include: Australia, China, Hong Kong, India, Japan, Singapore and South Korea. It shows the strong market opportunity for mobile marketers in APAC region. The study’s […]
SEMPO expands the reach to APAC region
Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as well as to provide support to working groups under SEMPO APAC. Currently the committee has […]
ComScore reveals Google share by market
Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy. Unfortunately, with […]
Google expands new trademark policy – but sidesteps Europe
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the ‘we […]
Ebay consumes Korean competitor – helps Yahoo
ORF.at reports that Ebay has acquired 67% of South Korean competitor Gmarket for $1.2 billion and becomes the market leader in South Korea. Ebay has already bought 67% of shares listed on the New York NASDAQ. Large beneficiaries of the move are both Yahoo and Interpark which were major shareholders in Gmarket owning a combined […]