3 tips for adapting your marketing strategy for the Brazilian culture
Did you know that Brazilians are quite open to buying from international brands? Not only that, but brand loyalty is quite high, so if you manage to earn the custom of a Brazilian shopper, you may have just gained them for the long-term. This makes Brazil a very attractive emerging market for global brands. If […]
3 tips for adapting your marketing strategy for the Mexican culture
Mexico is an increasingly popular market for global brands, particularly those with a presence in the southern United States. With a population of almost 130 million people, that is a lot of potential customers just waiting to try out what you have to offer! If you want your brand to succeed in Mexico, you need […]
Watch the recording: How to tackle the Latin American and US Hispanic markets online
An increasing number of brands are paying attention to the US Hispanic population and trying to tap into this diverse and lucrative segment of American society. However, not all these brands are aware of the opportunities that are offered by the Latin American market as a whole. There are 16 Spanish-speaking countries in Latin America: […]
8 countries with popular local e-commerce sites
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. This blog post will look at eight countries where the top online shops are local […]
5 opportunities to make a splash in developing markets in 2020
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and there are certain countries that are embracing it with a passion. This blog post will […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
3 tips for digital marketing in Mexico
This blog post was updated on 16 October 2024. The Mexican market is large, wealthy and has a decent level of digital maturity, making it very attractive to businesses wanting to expand internationally. However, it can be daunting to enter a new market, especially if you are unsure about the local differences that could impact […]
3 things that are different about e-commerce in Argentina
This blog post was updated on 23 August 2024. Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. Argentina has the third-largest economy in Latin America, behind Brazil and Mexico. Furthermore, 89% of Argentinians currently buy online, and this figure is expected to rise even further […]
Baidu takes on Brazil! Will Brazil take to Baidu?
Brazil’s very own version of the Baidu search engine, Baidu Busca, went live on July 17th without much fanfare. More like a quiet chess move than a carnival parade, it is not yet posing any threat to major players such as Google, Yahoo and Bing outside of China, but it is surely aiming in that […]
The Challenges Of Website Optimisation Across Spanish Speaking Markets
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do on our everyday jobs is looked at through an international glass and thought of with […]