Infographic – Who Is Using Google Analytics Worldwide?
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all websites in the world run Google Analytics, giving Google a comfortable 81 per cent market […]
WPP in shopping spree buys 2 companies in Brazil
Sir Martin’s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil. i-Cherry top executive is Brazilian search pioneer Alexandre Kavinski. Here is the official press release.
Naspers acquired Buscapé, leading comparison shopping search engine in Brazil and LatAm
South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m. Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top such network for new and used goods and one of the region’s best-known internet brands. […]
Multilingual search in Europe vs. Latin America
I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture. http://bit.ly/AMvMu The article describes the different challenges of producing content (and translating) in more than one version for each language, as there can […]
Are Latin American Governments ready for Social Media?
Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico. Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The article describes how the admins of the page don’t leave aggresive comments from members and […]