Myth busting: Can good translations be quick and cheap?
Translation is one of those things where, in terms of quality, you will get what you pay for. If you buy translation at rock-bottom prices, you will likely receive a rushed, poor-quality translation that has potentially been pushed through machine translation. It really is worth finding a quality translation provider and paying more for it. […]
How to understand translation pricing
If you are targeting multiple markets that speak different languages, then translation will be an important part of your international marketing efforts. By having your content in the language(s) of your target audience, you can ensure you are communicating with them clearly, effectively and compellingly. However, buying translation can seem confusing and intimidating, if you […]
When to work with translation companies vs. freelancers
If your brand has a presence in multiple markets, then you will most probably have a regular need to translate at least some of your content. Employing writers for each target market is not always an option, in which case you may choose to work with freelance translators or translation companies. But when should you […]
Watch the recording: How to translate and optimise content for Arabic-speaking countries
The Arabic-speaking countries of the Middle East and North Africa are highly interesting and represent lucrative opportunities to global companies. However, creating persuasive, high-quality, optimised content in Arabic can be difficult due to the unique nature of the Arabic culture and language. But never fear, we reveal how to translate and optimise content for Arabic-speaking […]
3 key tools for translation quality assurance
The blog post was updated on 12 February 2024. Translation services can transform your assets for your local audiences, helping you to succeed in your international markets. One thing that is vitally important when it comes to translation is quality. You want to achieve high-quality results the first time around, as this can save you […]
What’s the difference between translation, localisation, transcreation and copywriting?
When it comes to language services, we have seen that clients can sometimes confuse translation, localisation, copywriting, and transcreation, as they are not sure of the differences between them and of which service would suit them best. This is due to the fact that these services are often given different names by the various agencies […]
3 tips for technical translation projects
If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips for technical translation projects, to help them run smoothly. 1. Choose translators with strong technical […]
In translation projects, cost equals quality
When you approach different translation companies and agencies asking for a quote, you will get a range of prices back – and you may be tempted to simply go with the cheapest. However, that would be a mistake, as price is not the only factor; it is the processes, workflows and the quality of the […]
Translation for the travel and tourism industry
This blog post was updated on 17 August 2021. Following the global pandemic, the travel and tourism industry is making a rapid recovery as normality returns, and long-awaited holidays cannot come quickly enough! But with opportunity comes challenges – notably the huge amount of competition in the travel industry. How can you make your brand […]
An overview of multilingual desktop publishing and typesetting
Customers appreciate being the focus of your attention; a piece of translated text on an otherwise English-looking webpage, menu, document or asset is unlikely to grab their attention and make them feel valued. You spend a lot of time, money and resources creating a carefully crafted marketing piece, complete with your content, branding and style […]