How to be successful at game localisation
This blog post was updated on 11 October 2022. Whether you are a gamer or not, you probably know the names of a video game or two. This form of entertainment is extremely popular, and its industry is ever-expanding. With the increasing global demand for games, the translation and localisation industries play a major role, […]
How To Localise A Chatbot
Chatbots are getting more and more popular, and indeed this trend is due to continue. How many times, whilst browsing on a website, have you seen from the corner of your eye a little square emerging, usually with a question such as ‘Can I help?’ or ‘Let’s chat’? The reality is that many more online […]
Maintaining International Brand Consistency: Why Your Business Needs A Glossary
When it comes to producing content to fulfil your marketing or corporate communication needs it’s incredibly important to establish a voice for your company, or brand, to be used consistently throughout all materials produced – even more so when your company eventually goes global. Ensuring that the same terminology is used across all business sectors […]
5 Tips for Marvellous Mobile App Localisation
Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in order to appeal to your wider market overseas, but first let’s look at some figures… […]
The geo-targeting and “glocalisation” of online content – issues and challenges for brands
Every business wants to build a strong reputation for its products or services, and brand, and to achieve this, it is essential to establish a well-defined marketing strategy from the outset. When you are targeting international markets, adapting this plan to the requirements of each target group is key – and this is when geo-targeting […]
The fundamental checklist for international website content localisation
So, you think your new international website content has what it takes to launch your business to global success? Sure, your content may be of a high quality from a purely linguistic point of view, but it is not quite as simple as just rustling up some content in your target language and slapping it […]
How To Avoid International Marketing Mistakes In New Markets: Researching Your Customer
When considering branching out into new target markets it’s really important that you research your customer and their activities online which may vary depending on their global location. There are several things that you need to establish before expanding your international reach, and in this post I hope to explore some of these areas using […]
Call-to-action considerations to improve international PPC click-through rates
Whilst it is very tempting to apply the same call-to-actions across all your international PPC campaigns for the sheer reason that it requires significantly less effort, there are several reasons as to why you should seriously consider whether this approach is likely to reap the best results for your business: CTAs can have an adverse […]
The Challenges Of Website Optimisation Across Spanish Speaking Markets
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do on our everyday jobs is looked at through an international glass and thought of with […]
5 Critical Considerations To Make Software Localization A Breeze
In 2014 the global SaaS (Software as a Service) market is predicted to grow by more than 15%. With advancements in technologies, and new emerging platforms highly anticipated, it’s a great time to be part of the software development industry. Picture this scenario; you’ve built a great new product which has gone above and beyond […]