3 tips for technical translation projects
If your manufacturing or engineering business operates in multiple countries, it is important that your technical materials are translated and localised for each target country. However, technical translation projects pose some unique challenges. This blog post will provide three tips for technical translation projects, to help them run smoothly. 1. Choose translators with strong technical […]
3 reasons to work with micro-influencers for B2B marketing
This blog post was updated on 30 June 2022. There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business’ brand awareness, engagement and sales. One type of influencer that is of […]
Three tips for a successful B2B social media strategy
Did you know that almost half the world’s population are on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing strategy. There is a misconception that social media marketing only works for B2C brands, but […]
Why you need to have a customer focus in manufacturing marketing
Many manufacturing companies have been around for a very long time, often based on a strong engineering heritage. In the past, focusing on production and the supply chain was enough to grow and thrive with minimal marketing efforts. Businesses grew very successfully based solely on their strong product knowledge and a great sales team. Nowadays, […]
Advertising targeting advice for manufacturers
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think that PPC ads and social media ads are the same, but they could not be […]
Three tips about branding for manufacturers
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, brands are everywhere. People love brands, and people will buy a product just because there’s […]
How to set meaningful goals in the B2B sector
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings that we take from them. The first step of properly measuring the results of your […]
Three tips for market research for manufacturers
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, and these learnings will have a positive impact on your digital marketing strategy. This blog […]
Watch the recording: Webinar for B2B product marketers
On 18 July 2019, we hosted the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar was aimed at B2B product marketers who want to utilise digital marketing to expand globally. At Webcertain, we have a lot of experience in creating digital marketing campaigns for clients in the manufacturing and product […]
How manufacturers can use storytelling on social media
This blog post was updated on 11 February 2025. Storytelling is all the rage in digital marketing. After all, humans love stories. On TV, in books, in music, on stage, in our dreams or in our realities – stories captivate us and keep us engaged. Stories are things we can relate to. Facts and figures […]