Digital marketing in the Middle East and Africa in 2024
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital […]
Top 8 countries for time spent online in 2024
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have you ever wondered just how […]
10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]
5 countries with the biggest growth in internet penetration in 2023
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy to only focus on this kind of market, but by doing that, you could be […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]
8 developing markets your business should consider in 2021
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing numbers of people coming online, they are lucrative and have huge growth ahead of them. […]
Watch the recording: How to translate and optimise content for Arabic-speaking countries
The Arabic-speaking countries of the Middle East and North Africa are highly interesting and represent lucrative opportunities to global companies. However, creating persuasive, high-quality, optimised content in Arabic can be difficult due to the unique nature of the Arabic culture and language. But never fear, we reveal how to translate and optimise content for Arabic-speaking […]
3 tips for adapting your marketing strategy for the Saudi Arabian culture
Did you know that Saudi Arabian consumers are very open to buying from international brands? That is great news if you are considering entering the country, which is the largest in the Middle East. You cannot simply launch your existing campaigns in Saudi Arabia, though. If you want your brand to succeed in Saudi Arabia, […]
Watch the recording: Search marketing and social media strategy for the Middle East
Both search engine and social media marketing are important when targeting the Middle East. In order to see success, you must understand where your target audience spends their time online, what their motivations and challenges are, and how to create a marketing strategy that takes into account local cultural considerations. Luckily for you, we have […]