3 tips for mobile marketing in China
This blog post was updated on 21 July 2021. China has the largest online population in the world, which makes it very interesting to businesses wanting to expand internationally. If you want to crack the Chinese market, you have to embrace mobile marketing. 99.7% of Chinese internet users go online using their mobile phone, so […]
Accelerated Mobile Pages: Google vs. Yandex vs. Baidu
Website speed is something that’s extremely important, not only for SEO reasons (speed is a ranking factor) but also for user experience. According to research by Kissmetrics, 40% of people will abandon a website if it takes more than three seconds to load. Take into account also that many of the world’s internet users are […]
Mobile SEO on Google, Yandex and Baidu
The online world is increasingly mobile. The number of mobile searches now surpasses the number of desktop searches and this gap is widening all the time. In fact, in many countries, mobile is the most common device that people use to access the internet. This means that it has never been more important to have […]
Three Things To Ensure You Get App Localisation Right
Around 90% of time spent on mobile is spent in apps. With apps being such an important part of the mobile experience, it’s essential that your app gives your users a positive experience. If your app is targeting a foreign market, then you need to make sure that your app is fully localised to that […]
Mobile Payments: What Options Are Out There?
Mobile payments are getting more and more popular worldwide, and it is vital for businesses to offer mobile payment options when it comes to their international strategy. Mobile payments are transactions made or received on a mobile device, and there are four main types of mobile payments around. They are predicted to make up 45% […]
Is Voice Search Digital Marketing’s Next Big Thing?
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either by speaking to the voice function of a search engine such as Google Voice Search, […]
Year In Review: Top Global Digital Marketing News From 2015
It’s almost the end of 2015, which means it’s time to reflect on what’s happened in the world of international digital marketing during these last 365 days. There are some topics and stories which have been ever-present in the marketing news this year, which are important for international marketers to be aware of. Data Protection […]
Actionable mobile insights for 52 countries worldwide: A unique resource for global marketers
Delivering just about everything that had been rumoured in the market – larger screens, faster A8 processor, iOS 8, inbuilt NFC chip to accommodate for ApplePay, its own mobile payments system – the iPhone 6 and 6 Plus will surely have a positive impact on Cupertino’s sales as we approach the busy holiday season, which […]
5 Tips for Marvellous Mobile App Localisation
Back in March, Webcertain published a post looking at the importance of mobile applications in Global Mobile Strategies, so I thought I would build on this and introduce to you five easy tips to help you localise your app in order to appeal to your wider market overseas, but first let’s look at some figures… […]
New App Launches To Improve Productivity And Efficiency In Managing International Digital Campaigns
It’s become second nature to many of us; whether we’re on a train or the bus, waiting for a meeting to start or even the kettle to boil, checking our mobile phones and our apps is something that we do automatically. They are often the quickest and easiest way to get the latest weather forecast, […]