Having An App As Part Of Your Global Mobile Strategy Is No Longer Optional; It’s Mandatory!
So, we’re inundated with a plethora of mind boggling global mobile statistics. In fact, to add one to the list, the global smartphone market exceeded 1 billion shipments in a year for the first time in 2013. That’s a 38.4% year on year increase driven by developing markets, such as China and India; plus the […]
App stores in China: Google and Apple who?
An introduction to the Chinese smartphone and OS landscape China has a relatively complex app store landscape that is very different to what we are familiar with in the West, but the rewards are big for app developers who can learn how to successfully break into the Chinese app market. China’s smartphone market is the […]
How to increase app downloads worldwide
With the undisputable whirlwind of smart-device adoption sweeping the globe, it is perhaps unsurprising that increasing app downloads (and revenues) are the knock-on effect. According to recent estimates by Gartner, global app downloads will increase by 37% in 2014 to 139 billion; climbing to nearly 269 billion by 2017. If you already have an app […]
iPhone 5C: Priced too high for emerging markets?
The day finally arrived… and the mounting speculation and leaked pictures about Apple’s launch of a “budget” iPhone proved true: the lower-end iPhone 5C is here and will be available in various colourful designs. Pundits have argued that Apple have missed the boat to compete in fast-growing emerging regions where consumers are significantly more price […]
Mobile marketing statistics for 28 major global markets
Multi-screen is no longer some fancy buzzword used and applied only by a select, savvy few; it’s the reality. The trend is clear across the board: mobile devices are eating into the PC’s share of the internet traffic pie, and it’s happening at a much faster pace than marketers have been able to adapt. To […]
The world is changing: 7 key global mobile insights
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it makes complete sense to observe someone who is also widely regarded as a knowledge expert […]
Who Will Challenge Android & iOS In The Global Smartphone OS Market?
New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4 2011. This marks a critical moment for the global smartphone and OS ecosystem, posing speculation […]
Global tablet shipments on course to overtake PC in 2013!
For the first time in over five years, global PC shipments saw a year-on-year decline by Q4 2012, according to IDC’s Worldwide Quarterly PC tracker. With 89.9 million shipments worldwide in Q4 2012, this meant a 6.4% decrease across all vendors, compared to 95.9 million in Q4 2011, with only ASUS and Lenovo making gains. […]
App market grows rapidly in 2012: Expect a bumper year in 2013!
Given 2012 was such an eventful and record-breaking year for the mobile and app market, it is difficult to know where to start summarising! Apple has stated that half of its 40 billion down loads to date came in 2012 alone. If that is not enough to get developers excited, according to estimates from Distimo, […]
1 month in: Microsoft making good progress with the Windows Store
Launching on 26 October to much fanfare, the Windows store has been live for little over a month and initial signs are good, including claims by Microsoft of 40 million upgrades to Windows 8 so far. Will this be good enough to enable the Windows Store to gain ground on the runaway leaders, Google’s Play and […]