Reaching new markets with apps: The importance of localising
There is no doubt that the mobile ecosystem is rapidly evolving; infrastructure, Wi-Fi connection availability and connection speeds are improving. There are now more mobile broadband accounts than fixed globally, and during a recent presentation at Bloomberg, San Fransisco, Mary Meeker stated that she projects global smartphone plus tablet installs to exceed the install base of […]
Korean Mobile Messenger App To Take On Twitter and Facebook
Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible with Apple and Android Operating […]
Emerging Markets, Display Advertising And International Search
Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations. We speak to Google’s Steffen Ehrhardt ahead of the International Search Summit Munich to find out more about targeting these emerging markets, display advertising and global search […]
Mobile Voice Search Goes Worldwide
Have you ever been on the highway thinking “I have to Google that”? You probably have and some of you might have even have done it. With the risk of a ticket (at least here in Holland you are not allowed to do that) or worse, the risk of an accident. In the English speaking […]
The US Can Learn From Europe On Mobile Search
Bas van den Beld is a leading expert on European search and a regular contributor to search marketing publications and conferences all over the world. He also runs State of Search – a new website providing insight and analysis on the latest issues and developments in global search marketing. At the International Search Summit on […]