Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
6 markets with an unexpected search engine landscape in 2024
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being aware of the popular local alternatives will be the key to success in your search […]
Naver search advertising tips for 2024
What is Naver? Naver is one of the most popular search engines in South Korea, with approximately 40 million people in South Korea (around 80% of the population) being active users. The screenshot below shows what Naver looks like on a desktop computer: The screenshot below shows what Naver looks like on a mobile phone: […]
Naver social media marketing tips for 2024
What is Naver? Naver is a South Korean online platform that offers a wide range of services including a search engine, news portal, email, online shopping and social networking. In the screenshot below, you can see various icons displayed below the search bar, which all link to services that Naver offers (with more appearing if […]
3 useful facts about digital marketing in South Korea in 2023
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do not exist elsewhere, where people […]
6 markets where Google has less than 90% of the search engine market share
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters could lead to you missing out on opportunities. After all, there are multiple countries where […]
8 search engines that are challenging Google in 2021
You would be forgiven for thinking that Google is the only important search engine in the world. It has become so synonymous with search that many people even use the phrase “Google it”, rather than “search for it”. But it is not the only search engine out there. In certain countries, there are alternative search […]
Watch the recording: Social media strategy for South Korea
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning that social media marketing is essential when targeting the country. But what should your social media strategy for South Korea look like? The South Korean […]
Watch the recording: Search marketing in South Korea
If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique. There are two main search platforms that should be considered for the South Korean market: Google and Naver. As the users differ between the two platforms in South Korea, it is vital to […]
6 search engines that are challenging Google around the world
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the world. In some countries, there are other search engines which are challenging Google’s dominance, and […]