SEO differences between Google, Baidu, Yandex and Naver
In the world of international SEO, it’s not all about Google. In some countries, other search engines dominate the search landscape. If you want to succeed in these markets, you need to optimise your websites for these search engines. The main non-Google search engines you need to be aware of are these: Baidu in China, […]
How to win at social media on Naver
This blog post was updated on 16 July 2024. Naver is a popular search engine in South Korea, and a very different one from Google. Whilst Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results. This can be daunting if you are not used to […]
The most popular South Korean search engines
(Updated with the latest stats on April 2020) South Korea is an appealing destination for many businesses that are considering expanding internationally. The country has a high level of internet penetration, with 96% of its 51 million inhabitants being online. The country sees particularly high levels of mobile internet usage. With mobile phone penetration at […]
3 differences between Naver Ad and Google Ads
This blog post was updated on 30 September 2024. If you are planning to advertise in South Korea, then you need to know how to make the most of the local search engine, Naver. Naver has an advertising platform that is equivalent to Google Ads, called Naver Ad. However, Naver Ad is very different from […]
Three Things That Differentiate Link Building On International Search Engines
Most SEO specialists know about Google’s attitude towards links and how it has changed over the years. However, Google is not the only search engine out there, and it is important that you know how different, international search engines regard the practice if you are targeting a global audience. Here are three international search engines […]
How to succeed with Naver SEO in South Korea
With an internet penetration of 82.5% and a staggering wireless broadband penetration of 99.3%, South Korea is one of the most mature online markets in the world. The country is very active in terms of e-commerce, with the average South Korean internet user spending half an hour every day doing online shopping. If you want […]
The pros and cons of working with Naver Ad
Naver is one of largest search engines in the world, covering 73% of searches in major international economy, South Korea. Similar to Google that owns the famous PPC platform – Google Ads, Naver has also developed its own PPC platform called “Naver Ad”. But how does this platform work? From a PPC operational perspective, I […]
Improving your website’s presence in South Korea – Make the most of what Naver offers!
Naver is fascinating: it is one of the only search engines that has been entirely designed around its users. They actively participate in the shaping of the search engine by adding content, articles, questions and interesting facts. It therefore offers more opportunities for a brand to reach the South Korean market, however Naver is very […]