SEMPO Scandinavia’s first launch event in Stockholm attracted 120 visitors!
As SEMPO is a fairly unknowned brand in the region it was not many that thought the SEMPO Scandinavian event was going to be as big as it turned out to be! The group managed to attract 120 people to the event where 4 search engines, Eniro, Yahoo, Microsoft and Sesam had 15 min each […]
SEMPO Scandinavia WG – First launch event in Stockholm
SEMPO’s overall efforts this year is to focus on three main objectives: launching and expanding a search marketing training program, expanding SEMPO’s global presence, and continuing to build on its industry-leading research. For SEMPO, global expansion starts with individual members forming a Working Group in a given country or region. In 2005, there were geo-specific […]
Reed Elsevier of the Netherlands is testing FASTMedia's alternative to Adsense
Reuters via Yahoo News reports that Reed Elsevier of the Netherlands is testing Norwegian company FASTMedia’s alternative publishers contextual advertising system where the publisher retains the bulk of the revenue. Norway’s Schibsted is already using the technology on its Sesam search engine – see ‘cheap flights’. The displayed ads follow a similar style to Google […]
Norway's FAST cuts out the middleman of search advertising
Norway’s FAST, a leader in search engine technologies in the world has launched its private-label monetization platform called AdMomentum for online media publishers, retailers, and telecommunications service providers. Publishers now can have their own network and advertisers without any third party intervention. AdMomentum will help publishers to build direct relationships with their advertisers with customized interface and advertising options like: Text, Images, Video, and audio.
European telecoms operators threaten US search hegemony
Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo. The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.
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Eniro, Norway's largest search engine gets a new look.
I just got a heads up regarding a planned new look and feel on Norway’s biggest search engine Eniro. The new design is cleaner and leaner and supposedly will give better Norwegian search results. Furthermore they are planning a huge media campaign throughout the year worth an estimated 2 million €. Get a sneak peak […]