Russian Yandex goes after the Long Tail
Yandex, Russia’s leading search engine, has reduced the minimum cost per click from $0.10c to 0.01c (30 kopecks) in their contextual advertising program. This should allow users to start using Yandex more effectively for the PPC long tail, as they do with Google. “Practically all Russian companies already know that contextual advertisement in the Internet […]
Personal wealth in Russia to grow at 12%
The Boston Consulting Group has released a report showing that the personal financial wealth of Russians will grow faster than anywhere else on the planet, save India. Buoyed by a flood of cash from oil and gas exports, the value of stock, bonds and other financial assets held by Russians will grow at 12 percent […]
Russian Yandex opening St. Petersburg office
Yandex opened a new office in St. Petersburg today, expanding out of their Moscow base. Andrey Ivanov, who previously led the Russian branch of the Borland company, will be head of the operation. In the first months the tasks of the St. Petersburg subdivision will be exclusively in development but in the future Yandex will […]
Clampdown continues on Russian gambling
Times have got harder for the online gambling industry in Russia as Rambler, the No.2 search engine has decided to stop accepting PPC advertising for the gambling/poker sector. Earlier this year I reported on the new law introduced to restrict advertising for the sector. Although this law was a little ambiguous when it came to […]
Social Networking catching up with Traditional Internet Portals
A recent study provides information on the development of social networks and their impact on Internt traffic distribution worldwide …
5th Birthday for Yandex Direct in Russia
Today is the 5th Birthday of Yandex Direct, the leading contexual advertising system in Russia (think Adwords). The service was born on 31st July 2001 and powers both the Yandex search engine as well as several other leading Runet sites. With Yandex holding 55% of the Russian market, Yandex Direct is the prominent PPC service […]
Russian President Putin on Yandex
The Russian search engine Yandex is partnering with the BBC to collect questions for a special interactive session with President Putin to be held on the 6th July 2006 at 1400BST. “We understand that the number of question will greatly exceed the number which can be answered by one man in one and a half […]
Russian success at Eurovision can convert for Yandex
We don’t often think of the Eurovision Song Contest having an effect on the world of international search but anyone who has watched the event will admit that the voting is notoriously political. It seemed no coincidence that the UK received “nil point” after deciding to turn their back on Europe and follow the US […]
Russian Rambler announces record profits for 2005
Rambler, the No.2 search engine in Russia with a 20% share in the market, have released their financial statement for 2005. As expected they have seen significant growth, as with most industry sectors in Russia the online advertising market has benefited from high global fuel and raw material prices. In line with Yandex and the […]
Google signs with Russian mobile provider
Google signed its first accord with VimpelCom, a Russian mobile phone company today, making the search engine available to users on their handsets. “This partnership is very exciting. We are making more of a commitment to Russia,” Dennis Woodside, Google’s director for emerging markets, said at a news conference. “We see the sophistication of computer […]