Commercial Russian Dates To Remember: Men’s Day (23rd February) And Women’s Day (8th March)
Remember how we’re always explaining that seasonality has a big impact of ecommerce activities? The next two weeks are classic examples of that in Russia with two days which see significant peaks in Russian online shopping activity, according to leading Russian search engine Yandex. February 23rd has a chequered history to say the least. It […]
10 things every global PPC geek should know about Yandex advertising
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well as strong positions in Ukraine (43%), Belarus (33%) and Kazakhstan (24%), the fastest and most […]
How Yandex’s removal of links from its algorithm affects international link building strategies
Yandex announced today that it is launching a new algorithm version during 2014 for commercial queries in the Moscow area which for the first time will completely ignore the value of links. The change was launched against a slide backdrop saying, “Without links at all.” Instead, Yandex will be giving more weight and consideration to […]
Yandex simplifies paid search for international advertisers
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which will finally give advertisers the ability to run A/B tests of different ad copies. Up […]
Tribute to a search pioneer: Yandex co-founder Ilya Segalovich passes away
It is with great sadness that we are writing this tribute, having heard the news that Ilya Segalovich, co-founder and CTO of Russia’s biggest search engine, Yandex, has died suddenly at the age of 48. A Yandex statement revealed that Ilya had been diagnosed with a treatable form of cancer and was responding well to […]
Yandex Soon To Be Russia’s Largest Media Company By Ad Revenue
Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year’s accession into the WTO after 18 years of negotiation. While a multitude of factors are contributing to the rapidity with which Russia is transforming, at the root of it is a […]
Yandex Launches Visually-Enhanced Ads On Its Ad Network
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option of adding images into contextual ads could improve click-through-rates and lower cost-per-click, and most importantly […]
Here's How Google Allocates Its Own Global PPC Ad Spend
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services provider whose wide-reaching product portfolio is matched by few. With so many services to offer, […]
Yandex Keyword Tool: Tips on leveraging its features
With Yandex still holding the largest market share amongst search engines in Russia, 62% according to LiveInternet.ru, it is important to be aware of ways in which its tools can help you promote your internet marketing campaign in Russia. This article aims to equip you with some useful tips on how to use Yandex’s keyword […]
Yandex.Garderobe: New Business Opportunity For Online Fashion Retailers
Online fashion is big business. The sector has become one of the largest in ecommerce today, as both retailers and consumers have embraced the digital channel for selling/purchasing fashion items of all kinds. This is no different in Russia, where Yandex reports that about 2.4 million searches are carried out each day about clothes, shoes […]