Webcertain blog

Category: Russia

Always home of a different way of doing it – both in search and social media.

Yandex Adds Geo-Targeted Ads for Local Business Advertising

Yandex’s launch of Yandex.Maps in July of 2010 following its acquisition of GIS Technologies is now to be fully exploited through the addition of Geo-targeted ads which will appear in the maps, in Yandex’s business directory and more significantly within the search results themselves giving local businesses the opportunity to obtain greater “Stand Out”. Business […]

43% revenue growth and increased market shares for Yandex in Russia

Yandex has just released its financial figures for 2010 and the number one Russian search engine managed to achieve a whopping 43% growth in revenue taking them to $410 million — 88% of this increased revenue related to pure search ads as opposed to the other advertising products offered by the company. And search ads […]

Russian search engine Yandex begins predicting user intent using “Spectrum”

Leading Russian search engine Yandex, has introduced a new method of predicting user intent in order to improve the quality of its results and thereby improve relevancy. The Yandex team advise that the system, known as “Spectrum” is based on analysing user queries statistically, categorising them — and then making sure that a range or […]

European Interactive Advertising Association Report Dec. 2010

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)

Baidu To Join Yandex And Ayna At International Search Summit London

China’s leading search engine Baidu will be joining Russian market leader Yandex and Middle Eastern search engine Ayna at the International Search Summit London on 28th October. Senior Product Manager for Baidu, Min Cui, will be speaking on the Chinese search market and giving delegates insights into how marketers can use Baidu to reach a […]

Yandex: Geo-targeting by city is key to success in Russia

For any organisation targeting a Russian audience, knowing and understanding Yandex is key to success in the country. The homegrown search engine is the clear market leader in Russia, and is showing little sign of relinquishing any of this share to Google, or any other competitors. Eugene Lomize, Head of Advertising Technologies at Yandex will […]

Yandex launches search results in English and Latin alphabet languages

Russian market-leading search engine Yandex, has opened up access to a Latin-alphabet index it has been compiling for the last two years with most content in the English language. A statement from Yandex explained that the principle objective is to provide Latin-alphabet results to Russian searchers, “web users in Russia look for, first and foremost, […]

International Search Summit – YANDEX

So all the metrics about secured pages are pretty much useless in this market. 33% of russians are weekly users about 19 million users – big growth potential There are mainly DSL connections Younger people (12-17) are most active with a peak in Moscow – typical of Russia, Moscow is like a separate country.

…Petersburg, other russian 30% other countries 12% Average price for click: high tech $ 0,31 Consulting $ 0,62 Tourism $ 0,34 B2B $ 0,66 (gowing down along with finance, and education) Yandex offers an English interface but not the best it could be presenting russian where English is not available Yandex offers premium and guaranteed positions – the most intensive way of promoting your site on Yandex search – then there is rotation.

Begun – Russian contextual ad system – falls to Google for $140m

A fascinating acquisition has taken place in Russia where Google, which has not traditionally performed well in the Russian search engine market, has paid one of its competitors $50 million for their share of the Begun contextual advertising system. The total acquisition value of Begun was $140 million – but a signficant slice of that […]