Digital marketing in the Middle East and Africa in 2024
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]