Top 5 social platforms in China in 2024
If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall of China, a unique ecosystem of local Chinese alternatives has thrived in their place. It […]
Digital marketing in the Middle East and Africa in 2024
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital […]
Digital marketing in Latin America in 2024
If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This is because the different countries’ digital landscapes are constantly evolving, and these changes and variations […]
10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
10 lessons learnt at the International Social Summit 2024
Image credit: Carlos Baglietto. On 16 May 2024, I had the incredible opportunity to attend the International Social Summit in Barcelona. It was a day full of learning, networking and growing alongside other marketing experts. It was my first time ever attending an event like this and it was even more valuable than I had […]
The ultimate guide to international search and social marketing in 2024
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you must tailor your marketing strategy to ensure it is completely localised to each target market. […]
Naver social media marketing tips for 2024
What is Naver? Naver is a South Korean online platform that offers a wide range of services including a search engine, news portal, email, online shopping and social networking. In the screenshot below, you can see various icons displayed below the search bar, which all link to services that Naver offers (with more appearing if […]
Line marketing tips for 2024
What is Line? Line is a messenger app that was launched in Japan in 2011. It was made to meet Japanese users’ needs for services like free calls and texting. Line started life as an app very similar to WhatsApp – i.e. an instant communication app where users can exchange texts, images, video and audio. […]
Little Red Book marketing tips for 2024
What is Little Red Book? Little Red Book (also known as Xiaohongshu) is China’s most trusted social shopping platform. Users can share social posts, as well as shop for products. It is like a combination of Pinterest, Instagram and a short video platform. According to the latest stats, the platform has 199 million monthly active […]