3 ways KakaoTalk can support your CRM marketing in South Korea
KakaoTalk is the most popular social platform in South Korea, making it an important platform for your brand to be active on if you want to succeed in the country. With users coming from all age groups and all walks of life, KakaoTalk can be a valuable marketing tool whether your company is B2C or […]
WeChat marketing tips for 2024
What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, accessing news, shopping and making payments – all within the same app. WeChat is considered […]
Is influencer marketing really better than paid advertising on WeChat?
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a unique platform unlike any other, meaning that you must tailor your WeChat marketing strategy specifically […]
WeChat Channels: Harness the power of video on WeChat
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere else in the world, video is hugely popular in China, making it a vital means […]
What’s the difference: WeChat service vs subscription accounts
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. To reach […]
How to create effective WeChat articles
Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to connect with your target audience – but what exactly does that entail? One important part […]
How to boost customer engagement on WeChat
Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or B2B. If you are reading this blog post, then you have probably already created a […]
How to open and verify an official WeChat account
Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether your company is B2C or B2B. […]
3 tips for telling your brand story on social media
Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are bringing to life. So, why can telling your brand story on social media often feel […]
3 useful facts about digital marketing in South Korea in 2023
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do not exist elsewhere, where people […]