3 tips for telling your brand story on social media
Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are bringing to life. So, why can telling your brand story on social media often feel […]
3 useful facts about digital marketing in South Korea in 2023
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! It has different search engines and social networks that do not exist elsewhere, where people […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]
6 markets where Instagram is wildly popular
Instagram is hugely popular all around the world. The image-based social platform currently has over 1 billion monthly active users, with the average Instagram user spending 29 minutes on the platform every single day. Its popularity has made it a no-brainer for many brands when it comes to connecting with their audiences via social media […]
Top 5 most popular social platforms in China
Whenever you target an international market, it is important to properly research the platforms that your local target audience is using. This will help ensure that you focus your local marketing efforts in the right places, allowing you to properly reach your target customers. This is especially true for China, where the local digital landscape […]
5 markets where TikTok is wildly popular
TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1 billion – with a B! What’s more, with 92% of TikTok users taking action after […]
Instagram marketing advice for B2C and B2B brands
This blog post was updated on 17 July 2024. With over 2 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It is no wonder that Instagram has become a key marketing platform for brands to reach, connect with and influence their target audiences. You might think […]
Watch the recording: 2022 trends – A digital retrospective
Whew, another year nearly over! Now is the perfect time for marketers to reflect on the past year, take stock of their company’s current situation, and plan for what lies ahead in 2023. But how do you ensure that you are reflecting on what is actually happening in your industry, and not just reflecting on […]
3 methods for persona research for social media marketers
Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are targeting your products/services to. Personas serve as an inspiration for creating valuable content that not […]
3 tips for social listening for international marketers
Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but it needs to be done right. To help with that, I have written a full-length […]