User habits on different Chinese social media platforms
This blog post was updated on 6 February 2025. China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western social platforms are banned in China, including Facebook, Instagram, X (formerly known as Twitter), Pinterest, […]
Watch the recording: The importance of persona research in social media strategy
When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to secure a successful online promotion/campaign, you must make sure you are targeting the right individuals, […]
Watch the recording: How to successfully set up social listening and use the insights in your marketing
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. One way you can gain an understanding of your target audience is by conducting social […]
Watch the recording: Boost your business in China with these 5 popular social media platforms
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is totally different! It is made up of unique homegrown platforms, such as WeChat, Weibo, Zhihu, […]
3 tips for using Zhihu for marketing
This blog post was updated on 11 April 2025. Zhihu is the most popular question and answer website in China. This makes it an appealing platform for your brand to engage in marketing activities on, if you want to succeed in the country. With around 81 million monthly active users, Zhihu can be a valuable […]
Watch the recording: 7 countries where social media is not what you would expect
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be on completely different social media platforms. This challenge can feel overwhelming, especially if you are […]
7 countries where social media is not what you would expect
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their very own homegrown social networks, and some have unexpectedly found Facebook knocked off the top […]
Quiz: 10 fun international digital marketing facts for 2021
Webcertain search and social report 2021 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 49 countries around the world. Want to see how much you know already? Test your knowledge with the short quiz below! Want to improve your international […]
10 surprising facts from Webcertain search and social report 2021
Webcertain search and social report 2021 has just been published! It provides the very latest internet penetration, search engine, social media, e-commerce and digital marketing stats and facts from 49 countries worldwide. There are plenty of fascinating insights in there for international digital marketers to absorb, but this blog post will look at ten facts […]
Watch the recording: Is there a future in influencer marketing?
Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? We explore this topic in our webinar recording. In this webinar, you will learn how best to approach influencer marketing […]