Watch the recording: How to elevate your e-commerce business with social media
Online shopping has never been more popular. With full or partial lockdowns affecting many countries around the world, e-commerce has risen to the challenge and proven to be a convenient, effective and safe way for people to shop. Social media is something that e-commerce brands can leverage to boost sales. If you are an e-commerce […]
3 tips for KOC marketing in China
This blog post was updated on 6 December 2024. Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group of followers within a specific niche. […]
3 Weibo features you may not have heard of
This blog post was updated on 20 June 2023. Weibo is a popular social network in China. With around 593 million monthly active users, if you are targeting China, it is important to consider Weibo as part of your social media marketing efforts. Weibo is a microblogging platform similar to Twitter, but it is important […]
Watch the recording: International social media strategy for 2021
2020 has been an exceptional and challenging year for social media marketers, with many having to review and adapt their tactics in response to the problems thrown up by the pandemic. But as the year draws to a close, you can look forward to 2021 with hope and start preparing your approach. Now is the […]
3 tips for using WeChat for business
This blog post was updated on 7 May 2024. WeChat is the most popular social platform in China, making it an essential place for your brand to be active if you want to succeed in the country. With 1.3 billion monthly active users from all walks of life, WeChat is a valuable marketing tool whether […]
Watch the recording: Why Pinterest is the best platform for your business to advertise on
Is Pinterest missing from your current social media marketing strategy? If the answer is yes, you are not alone – unfortunately, many brands are missing out on the incredible marketing opportunities that Pinterest provides, particularly B2B brands. This is despite the fact that, if used properly, Pinterest can be a channel that provides both B2B […]
3 tips for lead generation on social media
This blog post was updated on 2 May 2024. More and more global brands are becoming interested in harnessing the power of lead generation on social media. Lead generation aims to warm up potential customers to your business, nudging them on the path to eventually making a purchase. These people are already aware of your […]
Watch the recording: Social media strategy for South Korea
The South Korean market is one that is attracting the attention of many successful global businesses. It is a lucrative market with an active and engaged internet population – meaning that social media marketing is essential when targeting the country. But what should your social media strategy for South Korea look like? The South Korean […]
Watch the recording: How to choose advertising channels for international student recruitment
Due to the pandemic of COVID-19, the education sector has been forced to change dramatically in the short space of months. This has involved a large shift towards online learning, making education providers’ online presence more important than ever. Whilst face-to-face interaction is important for student recruitment, online strategies are becoming more and more successful. […]
4 countries where the social media landscape is not what you would expect
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that have their very own social networks, and others where you might be surprised to see […]