3 tips for social selling on LinkedIn
If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time you log in to a social media network to identify new prospects, connect with them […]
How does Twitter usage differ around the world in 2020?
For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is that right? Actually, Twitter’s usage differs significantly around the world. How important it is as […]
3 tips for organising your global social media budget
Budgets. They are always a thorn in the side for social media teams who often have to work with minimal budgets to meet big expectations. The key to spending your social media budget efficiently is first to know exactly what your budget is, and then to put together a well-thought-out and organised plan. In this […]
How does Facebook usage differ around the world in 2020?
Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is the same globally, but that is not the case. This blog post will look at […]
3 tips for tech companies working with micro-influencers
Over the years, with the rise of influencer marketing, many opinions and stereotypes about the use of influencers have been formed within the industry. But more marketers are coming around to the idea of adding influencer marketing to their overall strategy. And the reason is simple: it just works! It is no coincidence that global spend […]
10 surprising facts from Webcertain Search And Social Report 2020
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of interesting insights in there for international digital marketers to digest, but here are the top […]
3 reasons to work with micro-influencers for B2B marketing
This blog post was updated on 30 June 2022. There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business’ brand awareness, engagement and sales. One type of influencer that is of […]
3 tips for storytelling on social media for the technology sector
This blog post was updated on 30 January 2025. Technology is the biggest story of the 21st century. It is embedded so much into our lives that its narratives sometimes feel too familiar to us. People see these stories so often that they are no longer swayed by them, but roll their eyes and quickly […]
3 tips for a successful B2B social media strategy
This blog post was updated on 24 September 2025. Did you know that over half the world’s population is on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing strategy. There is a misconception that […]
China and WeChat: Opportunities in B2B
Another BrightonSEO is done, and what a great day it was! There were some great talks lined up and as always it was really hard to pick which sessions to attend. My personal favourites were: “Understanding Amazon’s A9 algorithm” by Katherine Khoo “Why translating your keywords and ads is a bad idea in PPC/paid media” […]