Advertising targeting advice for manufacturers
How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think that PPC ads and social media ads are the same, but they could not be […]
3 tips for storytelling on social media for the education sector
This blog post was updated on 6 March 2025. One of the most common things people say when I ask them to post something on social media on behalf of a company is: “I don’t have anything to say.” My simple reply is: “I don’t believe you.” A more dramatic reply is: “How could you […]
How manufacturers can use storytelling on social media
This blog post was updated on 11 February 2025. Storytelling is all the rage in digital marketing. After all, humans love stories. On TV, in books, in music, on stage, in our dreams or in our realities – stories captivate us and keep us engaged. Stories are things we can relate to. Facts and figures […]
How universities are using social media to attract international students
In today’s digital age, it has never been more important for universities to have an online presence, especially on social media where so many prospective students are present and actively looking for information on their potential universities. In this blog post, we will look at how various universities from three countries (UK, US and Australia) […]
How to win at social media on Naver
This blog post was updated on 16 July 2024. Naver is a popular search engine in South Korea, and a very different one from Google. Whilst Google has a minimalistic style, Naver is full of content, with many different sections and dozens of search results. This can be daunting if you are not used to […]
The world of LinkedIn sponsored updates: E-learning course
Would you like to find out how to create a strategy for thought leadership and lead generation on LinkedIn? Look no further: our brand-new e-learning course will teach you how to create content for your LinkedIn sponsored campaigns, how to set up your campaigns with the correct targeting, and how to manage them effectively. Let’s […]
LinkedIn sponsored updates: A glossary of terms
If you are new to LinkedIn sponsored updates, it may be tricky to find your way around the platform and familiarise yourself with its terms. We put together the following glossary to support you along the way and make it all a bit easier. Audience: Indicates whether the update was shown to all the followers, […]
Google Analytics for LinkedIn
Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you have been advertising on it for a while… either way, you probably know that it […]
4 ways you can advertise on Spotify
Spotify is a music streaming platform that started in Sweden in 2008 as an attempt to combat online piracy. Over the last decade, it has grown and earned a loyal user base and a positive brand image. It now operates in 61 markets worldwide and has over 140 million users and over 30 million songs. […]
LinkedIn Sponsored Content campaigns: Tap into LinkedIn’s 1 billion users
This blog post was updated on 17 March 2025. As marketers, the last thing you want to do is miss out on a vast pool of potential leads and increased traffic to your website. Leaving LinkedIn out of your marketing strategy would mean just that. More specifically, the value of LinkedIn Sponsored Content campaigns for […]