Three tips for a successful B2B social media strategy
Did you know that almost half the world’s population are on social media? That is a lot of potential clients in one place, so it is surprising that so many B2B brands still overlook social media when creating their marketing strategy. There is a misconception that social media marketing only works for B2C brands, but […]
How to set meaningful goals in the B2B sector
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings that we take from them. The first step of properly measuring the results of your […]