4 local e-commerce websites that are beating Amazon in 2024
When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the most popular destination for online shoppers. In this blog post, we will explore four e-commerce […]
10 markets with an unexpected social media landscape in 2024
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands like yours – differ from country to country, sometimes quite significantly! I recently wrote the […]
Digital marketing in Asia in 2024
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, there are also significant variations between countries’ digital landscapes that you need to take into […]
6 markets with an unexpected top social network
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these three platforms dominated the social media landscapes of countries time and again. But assuming that […]
5 markets where TikTok is wildly popular
TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1 billion – with a B! What’s more, with 92% of TikTok users taking action after […]
SEMPO expands the reach to APAC region
Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as well as to provide support to working groups under SEMPO APAC. Currently the committee has […]
Google webmaster tools starts to think international
At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog. The latter has announced support for the Internationalizing Domain Names in Applications (IDNA) and a series of further enhancements are expected. IDNA enables webmasters to use […]
.asia domain name to be launched
Foxnews reports that an organisation known as “DotAsia Organization Ltd” has had its application to run domain names in asian languages under the top level domain ‘.asia’ approved by the Internet Corporation for Assigned Names and Numbers. The domains will cover China, Japan, South Korea, Vietnam and other asian countries.
LinguaWeb
A reader sent in a comment about the LinguaWeb search, which is a bilingual, Bahasa Melayu and English search engine. For those outside of Southeast Asia, Bahasa Melayu is a language spoken in Malaysia. It’s a Malaysian specific dialect of Malaya which is part of a broader language group spoken in Singapore, Indonesia, and East […]
Google to enter Romania and Bulgaria officially
Google has recently announced on their website that they are looking to hire a regional representative for Romania and Bulgaria. The giant in search is also looking to expand in South America and the Far East…